2018-2019 Academic Catalog [ARCHIVED CATALOG]
Courses
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MKT 5487 - Sustainability Marketing
The business landscape of the 21st century is evolving to encompass a rapidly expanding segment of consumers concerned with their impact on the global quality of life. This awakening breed of new consumers has created the need for a new marketing paradigm; under the current title of “Sustainable Marketing”.
This new cutting edge course will define the role of Sustainable Marketing and its key objectives. It will also examine segmentation strategies and marketing activities to produce opportunities for Green products, services and socially positive brands. Major topic areas covered within this 14 week course include:
• Sustainable Marketing segmentation
• Sustainability driven consumptions trends
• Eco-Innovation strategies for products and services
• The Sustainable marketing mix
• Competing for emerging green markets
• Sustainable consumer behavior
• Socially positive branding
These topics, along with current global trends in Sustainable Marketing will be incorporated into a learning environment that involves in class discussions and lectures using new textbook concepts and current market trends and in class strategic teams of students creating marketing solutions for actual global sustainable market areas.
Prerequisites:
Anticipated Terms Offered: Varies
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MKT 5490 - Marketing Consulting Project
This course aims to provide students an opportunity to solve real-world business problems with marketing knowledge. The course will focus on qualitative and quantitative aspects of marketing consulting as it relates to business problems such as consumer behavior, branding, positioning and internet marketing. The class will provide real-world marketing consulting skills and experience in which students will be working on a consulting project for a company. Students play the role of a consultant and generate marketing insights to support the company’s marketing efforts. At the end of the semester, students present the project to the client. The goal of the course is to assist students in developing a problem-solving mindset that creatively gathers and utilizes business intelligence to solve marketing problems.
Counts as Experiential Learning Requirement II for the MBA program.
Please note: Course previously listed as MKT 5900 Special Topics: Marketing Consulting Project. Students who took the course under that designation should not register for this, as it is the same course.
Prerequisites: MKT 4400 , STAT 4300, and MGMT 4050.
Anticipated Terms Offered: Varies
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MKT 5910 - Directed Research
For a directed research course, a student and professor design a self-study course based around a common research interest shared by both. A directed research must be approved by the professor and the Associate Dean of GSOM. It can be designed as either a 0.5 unit or 1 unit course. The Directed Research Course Request Form should be completed and submitted to Associate Dean Andrea Aiello (aaiello@clarku.edu). For questions or additional information, contact your academic advisor. This directed research is done in the subject area of marketing.
Anticipated Terms Offered: Every Semester
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MPA 3020 - Fundraising and Grant Writing
Explores the challenge faced by every nonprofit to be more entrepreneurial and competitive and to raise funds for its programs and operations. This course examines a wide variety of fundraising approaches; sources for federal, state, and local grants; the process of grant writing and interaction with the grant-giving agency; and local, regional, and on-line resources available to find grant funding. Some of the class time will be spent off campus to gather information from a local organization.
Anticipated Terms Offered: varies
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MPA 3030 - United States Health Care Policy
The accessibility, cost and delivery of healthcare is a daily challenge, and a broad topic for discussion in America. The issues are debated on the campaign trail, in Congress and in corporate board rooms. The main challenge in front of our nation is to deliver effective healthcare services at an affordable cost while maintaining quality of care. In this course the student will develop an understanding of the many different insurers and government agencies that are responsible for providing access to and actual delivery of healthcare services. The course will focus on current critical issues in healthcare: the Medication Modernization Act (Medicare Part D), Medicaid, Universal Healthcare, the high cost of drugs, the Massachusetts Healthcare Connector, the growing number of uninsured in America, healthcare reform. Additionally, the course will explore the significant impact of the baby boomer generation on the healthcare industry, increased life expectancies, the presidential elections effect on healthcare issues, and future technology initiatives (e-prescribing and electronic medical records).
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MPA 3040 - Health Care Administration
In the broadest of terms, Health Care Administration can be thought of as the “business side” of the health care industry. This course is intended to serve as a foundational experience exposing the student to certain aspects of healthcare administration. The course will cover an array of healthcare delivery organizations offering a diversity of care options including acute healthcare, community and impatient mental health services, primary care physician services, alternative medicine delivery and other models of care which require skilled administrative oversight.
Anticipated Terms Offered: varied
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MPA 3100 - Issues and Cases in Public Administration
Surveys concepts, practices and trends in contemporary public administration. Topics addressed will include intergovernmental relations, organizational theory and behavior, public personnel management, collective bargaining, governmental budgeting and regulations, and managing public policies and programs. Incorporating research, case studies, and current events, the course emphasizes analysis and application of theory in relation to real-life situations.
Anticipated Terms Offered: varied
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MPA 3110 - Applied GIS For Decision Makers
GIS technology is a computer-based tool that unites previously unrelated information into easily understood maps allowing decision-makers to virtually see the issues before them and then select the best course of action. Integrated with the Internet, GIS offers a consistent and cost-effective way for the sharing and analysis of geographic data among government agencies, private industry, non-profit organizations, and the general public.
This lecture/lab based course has been designed with an emphasis on applied learning appropriate for public or nonprofit agency activities. This course is designed for those who do not have a GIS background; although the course is computer intensive, no mapping or programming background is required.
Anticipated Terms Offered: varied
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MPA 3117 - Comparative Public Adminstration
Students will learn the differences among countries in administrative structure, in personnel recruitment and management, the politics of the bureaucracy, and administrative accountability. Students will be able to analyze the role of the international political economy in public administration as well as how local governments create collaboration between the public and private sector, and non-governmental organizations in policy implementation. Finally, students will learn professionalism and ethics. This introductory class will contain an ethics component dealing with cultural differences between universalist and particularist legal systems, and individual and collective ethical cultures. Deliverables include a final paper analyzing the state and local administration of a specific country chosen by the student, perhaps the home country of an international student.
Anticipated Terms Offered: Varied
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MPA 3120 - Organizational Behavior & Leadership
Develops an understanding of concepts, analytical tools and communication skills underlying behavior in organizations. The course explores the relationship between task accomplishments and human fulfillment in the context of planned organizational change. Various learning experiences are incorporated, including case studies, simulations, role playing and group discussion. Issues of public involvement, participatory decision making, employee empowerment and forms of leadership are also addressed.
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MPA 3170 - Change Management
Focuses on how to empower staff to embrace and operationalize a new corporate vision and to understand the new strategic intent when organizations undergo rapid transformations. Students explore ways for managers to develop a new vision for the organization and/or bring the base of the organization into line with strategic change in light of mergers, acquisitions, privatization, and/or shifts in product or product lines.
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MPA 3260 - Leadership
This course will explore the importance of executive involvement, participatory decision making, employee empowerment, visioning, strategic thinking and various forms of leadership. Students will examine the differences between leadership and management by identifying the cornerstones of effective leadership. Discussions will also center on the concepts, theories, assessment, and development of leadership skills.
Anticipated Terms Offered: varied
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MPA 3320 - Ethics and Professional Life
This course will explore ethical dilemmas through broad comprehensive coverage of Business Ethics from a global perspective with case studies, presenting various topics such as: Fraud, Bribery, Hacking, Insider Trading, unethical monopoly and dangerous working conditions. Students will explore internal and external focus of ethical issues to be able to understand the positive outcomes of ethical behavior as well as the negative consequences of unethical behavior. Students will participate in discussion of ethical issues, the development of a moral frame of reference and the need for an awareness of social justice in management practices and business activities framework. The course will also review ethical responsibilities and relationships between organizational departments, divisions, executive management, and the public.
Anticipated Terms Offered: varied
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MPA 3380 - Strategic Marketing for Non-Profit Organizations
Describes marketing strategies applied to different types of providers in nonprofit organizations. The course focuses on techniques to maintain and increase market share, quantitative methodologies, such as demographic case mix, and geo-demographic analysis, as well as the application of market communication techniques and strategies. Topics covered cover end to end strategic marketing planning include contemporary philanthropy and program evaluation.
Anticipated Terms Offered: varied
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MPA 3400 - Policy Analysis
Examines the political process within which public policies are made and implemented. The course uses both theoretical and applied case materials to look at the roles of various factors in setting the agenda for public discussion; the process of formulating, adopting and implementing policies; the constraining role of governmental structures; and the need for program evaluation.
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MPA 3440 - Special Topics: Public Administration
This course addresses current or timely topics (in Public Administration or Non-Profits) that are in a pilot phase or are known to be one time offerings. Special Topics can vary from semester to semester.
Fall 2018 Topic: Global Migration and Local Policy Impact
Almost every country has to deal with the consequences of migration, whether it is international or internal migration. This course looks at the push and pull reasons for migration and helps students understand the differences between refugees, asylum seekers, voluntary migrants, and undocumented immigrants. The course examines the theory and practice of people in transit through readings, case studies and discussions about migration, remittances, and ethnic minorities migrating out of and within countries. The course delves into how the flow of people become local administrative issues when larger groups of people settle in specific areas and potential remedies and solutions.
Summer I 2018 Topic: Topics and Trends in Curriculum and Instruction
This course will focus on current topics in education with an emphasis on curriculum and instruction. Participants will examine curriculum and instructional trends across disciplines with the goal of increasing knowledge of new innovations in the field. With approval from the instructor, each participant will select a topic to research in depth and present findings to the class.
May be repeated for credit.
Anticipated Terms Offered: varies
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MPA 3470 - Business and Society
The course will explore the relationship among the private, public and citizen sectors of society with a focus on the interplay between business and community. We will explore the relationship between business and society through the context of an implicit social contract where each has obligations and responsibilities to the other. It is the intent of this course to engage students in a rudimentary understanding of the interplay between business and society which may lead the student to examine his/her own attitudes and actions as a professional. In particular, to examine and articulate core challenges surrounding corporate social responsibility and organizational governance. The course will be conducted as an online/distance learning seminar and as such students must be self-directed and prepared to discuss weekly reading assignments and participate in analysis of case studies.
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MPA 3550 - Politics and Public Management
Revolves around one fundamental issue: How do real-life managers in the governmental and nonprofit sectors cope with the various forces in their political environment? What skills, techniques, and strategies do they employ? Principal objectives are to heighten awareness of the political dynamics affecting government agencies and nonprofit organizations and, through guest lectures, case studies, and related materials, to examine possible techniques and strategies for dealing effectively with an agencys political environment.
Anticipated Terms Offered: varied
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MPA 3590 - Global Health
This is a survey course designed to introduce the concepts of global health, the burden of disease, and the social determinants that drive health outcomes. Many NGOs and other organizations work around the world on health-related issues, yet few are truly successful. This course will challenge students to critically analyze the current approaches to global health and engagement. Topics such as maternal and child health, HIV/AIDS, and the effects of war and conflict will be covered. This course focuses primarily on developing countries and includes an overview of cultural norms and political implications of health provision. The course will take place in the classroom as well as on Moodle.
Anticipated Terms Offered: varied
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MPA 3620 - Public Budgeting and Accounting
Reviews the various aspects of public and nonprofit budgeting and control, as well as discusses both operation and capital budgets, and the role of the budget in relation to planning and policy making activities. Discussion topics include: financial and managerial accounting principles, planning and budgeting, establishing a framework for financial decision making, budget implementation, and the use of computers in developing and monitoring budgets.
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MPA 3660 - Intervention, Mediation and Negotiation
This course examines the various methods of third party intervention as a means of effective conflict management in the workplace and other conflict situations. Particular focus is on mediation and negotiation as students develop and improve techniques needed to settle disputes through the use of simulated disputes. The course will examine third party intervention methodologies such as facilitation, arbitration, med-arb and negotiation as techniques to resolve disputes and manage conflict.
Anticipated Terms Offered: varied
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MPA 3710 - Managing Human Services Organizations
Provides an overview of the management characteristics needed for contemporary human service organizations, as defined by the management practice standards of national-level accrediting organizations. Course topics include: organizing principles; managing organizations, data and finances and human resources; and monitoring and evaluating organizational effectiveness.
Anticipated Terms Offered: varied
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MPA 3740 - Strategic Management for Public and Nonprofit Organizations
Strategic Management may be defined as an externally oriented philosophy of managing an organization that links strategic thinking and analysis to organizational action. This course examines the critical aspects of strategy and organizational planning and considers the key elements of strategic management - Organizational Analysis, Strategy Formulation, Strategy Implementation and Strategy Evaluation & Control. The principles of strategic management are applied in a semester long examination of a social service, healthcare, arts and culture, government or other public or nonprofit setting. Strategic Management attempts to orchestrate a fit between an organizations external environment (political, technological, regulatory, social, etc.) and its internal situation ( values, culture, finances, marketing, human resources, IT, organizational structure and so on) and therefore offers the student a broad understanding of how the varied components of organizations work together to inform strategic direction and planning.
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MPA 3820 - Arbitration, Collective Bargaining and Labor Relations
Examines the fundamentals of labor relations, exploring a range of issues including employees’ right to strike and specific statutes governing equal opportunity on the federal and state levels. The course provides practical experience in collective bargaining and arbitration through participation in a bargaining exercise. Specific differences between public and private collective bargaining and labor relations are explored in depth.
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MPA 3840 - Project Management
This course is the application of knowledge, skills, tools and technique used in project planning to meet specific customer project requirements. With a focus on quality and the voice of the customer, students will explore the aspects of project life cycle, learn to develop and integrate scope, time, and resource planning for managing a project. The course will also explore decision making around risk assessment, measure of success, monitoring and controlling of project schedule, scope, cost and quality. Some class time will be spent integrating these skills and best practices off campus at a local organization.
Anticipated Terms Offered: varies
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MPA 3880 - Cost Benefit Analysis of Public Programs
Provides an introduction to cost-benefit analysis. Initially, the mechanics are presented: decision rules, measuring benefits, evaluating costs, treatment of risk and uncertainty and choosing an appropriate discount rate. The course then examines application of cost-benefit analysis to a range of government programs that have an impact on the environment, education, income redistribution and the regulation of the private economy.
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MPA 3900 - Research Methods and Strategies
Explores the many public policy and managerial problems that require administrators to gather information to arrive at solutions. The action research model focuses on the application of research techniques to program evaluation and the analysis of outcomes in an organizational setting. This course surveys the analytical skills necessary to design and implement such research projects and covers skills such as problem analysis, research strategy, questionnaire development, sampling techniques and data analysis. The course emphasizes qualitative and interpretive techniques. Statistical analysis will focus on appropriate application and interpretation of various techniques, with some hands-on computer analysis.
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MPA 3930 - Fundamentals of Business Analysis
Specifically designed to give Managers a basic understanding of standard financial reporting, the setup of a strong financial organization, the creation of strategic budgets and the use of financial reporting in highlighting and monitoring performance. The course provides a special focus on financial functions as they relate to the fulfillment of the organizations goals. Course topics include the role of the financial department; understanding basic financial reports and what the numbers mean; creating ratios and basic measurements to measure the organizations progress; development of a strategic budget and a continuous reporting model; understanding management of the financial health of the organization; and identifying and solving financial management issues.
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MPA 3940 - Internship
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is strongly encouraged for all students with fewer than three years full-time professional work experience.
Anticipated Terms Offered: varies
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MPA 3999 - Capstone Practicum
Integrates the course work of the MPA program into a comprehensive application. While in teams under the supervision of a faculty instructor, students address an actual challenge faced by an organization of a department within an organization. Students study the issues, review industry trends, research the depth of the issue, and make a series of recommendations to key members of an organization. The practicum culminates in a formal written and oral presentation of the team’s work, which is evaluated by faculty and organization professionals.
Anticipated Terms Offered: varied
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MSIT 3050 - Information Systems Analysis and Design
Despite its current and future technological capabilities, the computer still owes its power and usefulness to people. Business people define the business problems to be solved by the computer. Computer programmers and technicians apply information technology to build information systems that solve those problems. Systems Analysis and Design is the study of a business problem domain to recommend improvements and specify the business requirements for the solution through the specification or construction of a technical, computer based solution.
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MSIT 3090 - Intro to Python Programming
This elective course compliments our existing portfolio of courses and enhances the experience of our students in several ways. Python is one one of today’s most prevalent programing languages and it’s beneficial for IT professionals, regardless of their career goals, to have a working knowledge of Python principles and practical applications. Additionally, many of our students seek careers in data management and IT/Cyber data analysis. The cases presented in the course focus on using Python to extract data and import it to industry standard analysis tools.
Anticipated Terms Offered: Varied
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MSIT 3100 - Contemporary Issues in IT
A critical part of any IT leader’s responsibility is to remain current with the overall trends and issues within the industry in order to understand their potential impact on their organization and their own careers. This course is intended for new MSIT students and will provide an overview of current industry trends and issues.
Anticipated Terms Offered: Varied
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MSIT 3110 - Cyber Security Fundamentals
Begins with an introduction to the basic concepts of data security both physical and logical. It continues with dealing with data security standards, the SSL and S-HTTP protocols, data integrity; data encryption; coding methods; the use of smart cards; assurances of financial transactions, payment methods of E-business and E-Commerce; medical information security, legal aspects of information security.
Anticipated Terms Offered: varies
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MSIT 3150 - Security Architecture and Design
This course addresses the components required to implement security within the System Development Life Cycle (SDLC)). Text, articles and cases focus on how to analyze internal applications, computing platforms, network infrastructure relative to an enterprise’s operating model to insure optimized security architecture.
Anticipated Terms Offered: Varied
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MSIT 3220 - Social Media Enterprise Intergration
Web 2.0 is a ubiquitous buzzword these days. It has broad implications in the internet world and includes Social Networking, WiKi, audio and video podcasting, blogging, and more. If you would you like to learn how to harness the power of the new Internet applications and media tools in a highly networked world, this class will provide you a good theoretical and practical understanding. The questions this class will explore fall into two general categories. First, what are the social and business implications of these new technologies? For example, are we using new media in an appropriate way? Are there or will there be losers and winners from a social and business context? Second, we will look at the technologies themselves to understand their level of complexity and how consumers and businesses can use or implement them appropriately. This will be an interactive class where students will share ideas and experiences and will gain exposure to tools that can be used to boost their marketing and communications objectives.
Anticipated Terms Offered: Varies
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MSIT 3250 - Network Architecture and Security
This course addresses both fundamental and advanced concepts in modern data networking and security. Text, articles, labs and cases focus on understanding, planning, building, and securing IPv4/IPv6 LAN, WLAN, MAN and WAN environments.
Anticipated Terms Offered: Varies
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MSIT 3340 - Enterprise Resource Planning
An Enterprise Resource Planning (ERP) system is software that runs all business areas of an organization including accounting and finance, HR, sales and distribution, production, purchasing and inventory. ERP software integrates all these departments and functions onto a single system that can serve the needs of the entire company. ERP systems are very time consuming, costly and difficult to implement and institutionalize. Thus, an effective way to implement ERP is difficult yet extremely important to gain competitive advantage.This course is designed to provide the student with a thorough understanding of both the role that Enterprise Resource Planning Systems (ERPs) play in an organization and the challenging task of implementing and managing these systems. Literature has shown that over 50% of the implementation of ERP systems fail. Course content will include evolution of ERP systems, implementation cycles and well known cases on ERP implementation”
Anticipated Terms Offered: varies
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MSIT 3350 - Data Mining With Splunk
The Internet of Things (IoT) is the standard platform for billions of smart devices that generate machine log data. Splunk Enterprise can harness and leverage this valuable machine data (which contains a definitive record of all user transactions, customer behavior, machine behavior, security threats, system health, fraudulent activity and more) to provide enterprises valuable business, operational, and security intelligence. Coursework will cover Business Intelligence key concepts, Splunk Enterprise architecture and hands-on working sessions requiring students to install Splunk to complete the exercises (mine machine data, identify data patterns, create Splunk reports, dashboards, alerts, and applications).
Anticipated Terms Offered: Varied
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MSIT 3410 - IT Strategy Leadership
IT Strategy requires a business-driven enterprise IT governance framework and use of day-to-day best practices. Leaders must ensure that IT investments respond to the most important business issues and opportunities. The scope of project efforts needs to cover business and IT people (internal and external), business process improvements and IT factors in a balanced solution. The velocity of change in most industries today requires companies to periodically defer continuous improvement efforts in favor of those that genuinely transform the firm dramatically and rapidly to another state. Such changes are almost always highly leveraged by technology. It takes strong leadership and discipline to make it happen? leadership from the executive team and board, from the CIO and senior IT staff, from key functional managers across the company who get it and insist on it. The course goal is that you gain understanding of the factors involved and you start to define what all this means to you and your career.
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MSIT 3420 - I.T. Operations
IT Operations doesn’t just mean desktop support. Some operations teams control the security systems protecting nuclear power plants, while others manage the paths to billions of dollars at the stock exchange. This course investigates the high-energy, often rebellious, and sometimes anti-social aspects of information technology operations to discover the most effective ways to lead these complicated teams and their highly skilled professionals toward success.
24/7 schedules, BOFH, and constant paging make leading an information technology operations team complicated at best. This course investigates the focus, drive, and passion that make IT operations the heart of any technology company and how you as a leader can understand, guide, and motivate the skilled engineers that keep the worlds computer systems running.
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MSIT 3440 - Special Topics: Information Technology
This course addresses current or timely topics (in Information Technology) that are in a pilot phase or are known to be one time offerings. Special Topics can vary from semester to semester. May be repeated for credit.
SPRING 2019 TOPICS:
FOUNDATIONS OF THE LEAN ENTERPRISE - Foundations of the Lean Enterprise will lead the student through the building blocks of a progressive framework which enables the benefit of the agile development methodology at the enterprise level. In doing so, the opportunity to implement the culture of a learning organization is identified and supplemented with Lean Startup techniques (like Design Thinking). Together, the enterprise is better able to complete with the disruptive, nimble challengers popping up in their marketplace.
HEALTH DATA AND RECORD SYSTEMS - There have been dramatic advances in health data technologies as well as exponential growth in the amount of data being produced. This course aims to provide an overview of the healthcare data landscape including the history of the digital healthcare industry and the supporting IT infrastructure, as well as the legislation responsible for shaping the current state and path forward. Many efficiencies and opportunities are on the horizon, from enhancements in quality of care, clinical decision making, population health, and economies of scale. In this course, students will gain deep understanding of how to leverage a multitude of disparate data sources, with Big Data methods, to have a positive impact on healthcare.
Anticipated Terms Offered: various
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MSIT 3450 - Health Informatics
Health informatics in today’s healthcare industry is driven by the need to improve quality and efficiency through the use of big data, business intelligence and performance measurement and improvement. This course will approach practical applications of health informatics from many perspectives within the healthcare industry (i.e. physicians, hospitals, insurers, government agencies, research institutions, pharma). Students will gain a detailed understanding of how to conduct research and identify trends in health records, evaluate healthcare operations and understand effective measurement of healthcare financial performance. Additionally, students will explore key trends in health care technology driven by response to policy changes in the United States, such as the expansion of electronic health record systems.
Anticipated Terms Offered: varied
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MSIT 3510 - Enterprise Architecture Design
Enterprise Architecture is the organizing logic for a firms IT infrastructure relative to its business processes/operating model. This course provides an introduction to EA Planning in support of Enterprise Strategy and helps the student to develop a solid understanding of the importance of enterprise architecture design.
Anticipated Terms Offered: Varies
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MSIT 3610 - CIO in Training
This course will provide students the opportunity to construct and present IT strategy for a fictional business. Student’s will be assigned the role of a newly hired Director of Information Technology for an emerging growth company and be to develop and present an IT strategy designed to support the growth of the business.
Anticipated Terms Offered: Varied
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MSIT 3710 - Cyber Security Risk and Threat Management
Explores understanding of risk management life cycles, risk profiling, formulating
risks, risk evaluation and mitigation strategies. The course also covers enterprise
vulnerability management from a people, process, structure, technology and
contracting perspective.
Anticipated Terms Offered: varied
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MSIT 3720 - Cyber Security: Information Assurance Strategic Management
This course covers what an Enterprise Information Assurance (aka Information Security or Cyber Security) Program should include regarding strategic goals and objectives, roadmap planning, people, process, structure and technology capabilities, services and competencies. A view through a CISO’s eyes in developing, growing, establishing talent management, investment planning and on-going compliance management for organizational cyber security preparedness.
Anticipated Terms Offered: various
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MSIT 3730 - Cyber Security Technology Operations and Delivery
This course covers the IT operations side of cyber security from a daily management responsibility. Highlighting operational challenges and solution approaches to maturing cyber security technology practices. Topics such as solution engineering, Incident Response, forensics, chain of custody, integration, Project delivery with other key IT Infrastructure, Systems, Databases and Applications are explored. This elective course also covers essential cyber safe practices to begin addressing significant weaknesses in vendor and organizational services/applications today that cyber attackers use as easy gateways into breaching organizations. Both Product and Application Development lifecycles are explored including agile methods.
Anticipated Terms Offered: various
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MSIT 3740 - Cyber Security Law, Regulations and Ethics
Given the nascent market for Cyber Security and the number of privacy concerns, This course will identify, review, decompose and discuss new approaches to a number of legislative bills, Laws, regulations and social concerns that continue to evolve related to cyber security exposure. Cyber security ethics and privacy have become a top global priority concern with social media service giants pushing the divide between innovation and privacy protection rights.
Anticipated Terms Offered: varies
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MSIT 3790 - Cyber Security Warfare and Risk Management
This course focus on the managerial aspects of assessing and mitigating the pre-dominant cyber risks faced by an organization. Topics covered include access control models, info security governance an IT security program assessment and metrics. Coverage on the foundational and technical components of information is included to reinforce key concepts. This course will explore the current threat landscape and provide a strategic approach to securing enterprise assets.
Anticipated Terms Offered: Varies
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MSIT 3799 - Advanced Topics: Cyber Security (Capstone)
This core course will provide students more specialized focus areas of Cyber Security as individuals and/or small teams that will work with established business projects applying the knowledge and experience gained during the year in the Graduate Cyber Security Program at Clark University. This course also covers essential practice security architecture standards organizations must deploy and evolve with today’s cyber security challenges. Many industry control frameworks will be reviewed and explored across different industries to assist in applying effective an consistent cyber security controls across enterprise level assets. Topics such as cloud, mobility, identity blending, social media, Cryptography and Identity & Access Management are explored.
Anticipated Terms Offered: varies
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MSIT 3800 - Cyber Security Policy Development and Assessmnet
Cyber Security executives must construct security policies aligned with and supportive of the enterprises’ business model and associated processes. This alignment helps insure that executive leadership is supportive and all employees within the organization follow the policies. This course examines the steps required in policy development.
Anticipated Terms Offered: Varies
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MSIT 3820 - Business Intelligence
Businesses today are constantly changing, becoming more and more complex. Organizations, private and public, are under pressures forcing them to respond quickly to change and to be innovative in the way they operate. This drives them to be more agile and to make frequent and quick strategic, tactical, and operational decisions — decisions that often require considerable amounts of relevant data, information and knowledge. Processing these information assets, in the framework of the needed decisions, is what business intelligence is all about. This course addresses BI solutions which deliver computerized support for managerial decision making.
Anticipated Terms Offered: varies
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MSIT 3840 - Project Management for IT
A blend of instruction, discussion and exercises this course is built around the project management best practices presented in the Project Management Institute’s (PMI) Guide to the Project Management Body of Knowledge (PMBOK), with a special emphasis on Agile and Scrum methodoligies. It provides the foundation, tools, techniques, templates and methodology to - manage each stage of the project life cycle, working within organizational and cost constraints; set goals tied directly to stakeholder needs; get the most from project teams, and use state-of-the-art project management tools to deliver projects to scope, on-time, and within budget. Spanning the entire project life cycle, the course covers all nine Project Management Knowledge Areas (Integration, Scope, Time, Cost, Quality, Human Resources, Communications, Risk, and Procurement) and the five Project Management Process groups (Initiating, Planning, Executing, Controlling and Closing). Sections include the Fundamentals; Time and Cost Management; Quality Management; Risk Management; Release Management; Leadership, Communication and Management; and Managing Large Scale International projects in Virtual Environments.
Anticipated Terms Offered: various
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MSIT 3860 - Data Management for Information Technology
Digitized business processes and data analytics are essential to the performance and competitive advantage of a modern corporation. The course is intended to provide insight and an IT leadership perspective to the principles of data management, visualization, data mining and AI/machine learning can be applied to enterprise intelligence.
Anticipated Terms Offered: Varies
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MSIT 3880 - Enterprise Data Architectures
Hadoop, the open source framework supporting extremely large data sets, has been evolving towards becoming a more integrated component of an enterprise’s overall IT architecture. This course is intended to provide a pragmatic understanding of Hadoop and how it’s evolution enables an enterprise to make more effective use of all forms of data.
Anticipated Terms Offered: Varies
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MSIT 3940 - Internship
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is strongly encouraged for all students with fewer than three years full-time professional work experience.
Anticipated Terms Offered: varied
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MSIT 3999 - Capstone Practicum
Integrates the course work of the MSIT program into a comprehensive application. While in teams under the supervision of a faculty instructor, students address an actual challenge faced by an organization of a department within an organization. Students study the issues, review industry trends, research the depth of the issue, and make a series of recommendations to key members of an organization. The practicum culminates in a formal written and oral presentation of the team’s work, which is evaluated by faculty and organization professionals.
Anticipated Terms Offered: varied
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MSPC 3030 - Freelance Writing and Strategy
The course defines what being a freelance professional means and how digital and social media have made access to freelance work possible. In this course students learn how to promote their business and become a specialist in a chosen field, or work as a consultant to businesses and organizations in need of promotional and marketing materials. Students will learn how to research and write compelling articles for both print and online formats.
Anticipated Terms Offered: Varies
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MSPC 3050 - Social Media and Marketing Communication
Social media have rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media have directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media are effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.
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MSPC 3070 - Organizational Communication
Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.
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MSPC 3090 - Public Relations
Analyzes basic principles of public relations through readings, lectures, case studies, class discussion and campaign design. History and definition of public relations provide the foundation for considering audiences, stakeholders, contingency planning, media relations and ethics.
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MSPC 3100 - Marketing Communication
Develops a solid understanding of the conceptual basis and theoretical structure of the principles of marketing and promotes best practice marketing and business solutions. Students act in a consulting capacity and develop a high-level strategic and tactical marketing plan for a client company that will use it to launch a new product/new venture, reposition the organization, or address a chronic problem. Focal points of the course include branding, concurrent marketing, international marketing, Internet marketing, and buying behavior.
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MSPC 3130 - Principles of Marketing
Provides practical and theoretical instruction to public sector professional administrators who are involved in the marketing efforts of their organizations. The central focus is on developing marketing plans. Topics include: strategic and tactical market planning; market segmentation; target marketing and positioning; social, legal, and competitive issues; managing products and services; developing new products and services; creative techniques; managing costs and pricing; and distribution and delivery of products and services.
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MSPC 3250 - Communication Theory
Examines origins, nature, and consequences of communication. Students review the role of theory and its applicability in understanding communication and interaction in life, work, and cultural contexts. Students are introduced to major theories of communication which includes semiotics, cybernetic, socio-psychological, socio-cultural, critical, and rhetorical traditions.
Anticipated Terms Offered: varied
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MSPC 3280 - Global Talent Development
The world is changing before our very eyes. The dynamics in the global market place are changing. Twenty years ago organizations had training functions; ten years ago it was called learning and development, now it’s Talent Development. As Talent is essential for success of the organization, more and more companies are paying attention to their talent’s development and engagement. In this class, you will learn how to deliver successful presentation, training, e-learning as well as how to design, deliver and evaluate professional, management and leadership training in global settings. This class will be offered in a workshop style, with discussions, presentations and learning projects.
Anticipated Terms Offered: varies
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MSPC 3300 - Professional Communication Seminar
This seminar provides an overview of the significance of communication styles and approaches in contemporary workplace environments. Students will engage in self-assessment of communication competence and learn strategies for enhancing written and oral communication abilities. In addition, students will develop listening and speaking skills, understand and apply theories of persuasion, plan and implement professional oral and visual presentations, learn how to contribute as an effective member of a workplace team, and explore and prepare for professional careers.
Anticipated Terms Offered: varied
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MSPC 3320 - Ethics and Professional Life
Examines moral issues and dilemmas typically found in the law, advertising, education, business and journalism professions. Issues covered include privacy and confidentiality, truthfulness and deception, individual responsibility, social justice, personal character and professional regulation and, more generally, the dilemmas created by conflicts between professional and role-based morality and personal or ordinary morality.
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MSPC 3440 - Special Topics: Communication
This course addresses current or timely topics (in Communication) that are in a pilot phase or are known to be one time offerings. Special Topics can vary from semester to semester.
Spring 2019 Topic: Delivering Your Message
Communications: Delivering Your Message - Conception, to words and images, to action through writing and presentation, to moving your audience, led by multiple award-winning writer, editor and news media executive.
Outline: Practicum featuring discussion on what goes into and how to communicate well through your writing and presentations, including weekly prose writing exercises on your chosen areas of concentration. It includes individualized critique and editing of your work on how to get your message across, and (for those brave enough to volunteer) presentation for class discussion.
Applications include: Personal communications and strategies, including email and letters and tweets. Professional writing and presentations, including journalism, advocacy, storytelling and marketing. Business plans, proposals and presentations, and grant writing. Also, literary writing. Pick one or more areas in which you want to grow, and we’ll go there.
Steps you’ll take to becoming a good writer: Starting from observation and conception, including critical thinking skills, audience awareness, and how to get it all from your brain to your chosen medium. How to edit yourself (and others). And how to do it so you get noticed.
Fall 2018 Topic: Crisis Communication
This course prepares students with the skills necessary to develop a comprehensive response plan applicable to a range of public and private institutions. By exploring theory, case studies, and best practices students will learn how to effectively respond to crises such as natural disasters, layoffs, violence, litigation, hacking, strikes, and other threats.
May be repeated for credit.
Anticipated Terms Offered: varies
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MSPC 3450 - Global Marketing and Advertising
Explores the challenges and opportunities facing businesses in the new global economy. Areas of focus include cultural, political, economic and social system similarities and differences across the globe; the financial environment of international marketing; exporting and entry strategies.
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MSPC 3500 - Interpersonal Communication
In this course students explore interpersonal communication theory. The course will equip students with the tools to understand and think about the communication process, methods to research interpersonal communication, and the skills to call upon in interaction. Students work through a range of methodological, descriptive and interpretive critical readings to reach these goals. Throughout this course students will explore such topics as the development of the self-concept, perception, language, nonverbal communication, and conflict management.
Anticipated Terms Offered: varied
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MSPC 3510 - Health Communication
See
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MSPC 3510 - Health Communication
This course examines the link between communication and issues of health and medicine. The material addresses the way patients and caregivers interact in the examination and hospital room, the way health care is provided, and the way people feel about the providers. The course studies media campaigns that seek to educate people about health. At every level, the importance of health communication is extraordinary. Communication skills are important for professional caregivers, but that is not all. The students will explore the work of Health Communication Specialists (a) in hospital education departments, teaching medical professionals to communicate more effectively; (b) in public relations, marketing, and human resource departments; (c) in patient satisfaction and patient advocacy programs; (d) in health care administration; (e) in media organizations covering health issues; (f) in nonprofit organizations; and (g) in organizations that educate the public and support public policy and research.
Anticipated Terms Offered: varied
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MSPC 3620 - Cultural Diversity And Intercultural Communication
Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.
Anticipated Terms Offered: varied
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MSPC 3670 - Approaches to Cross Cultural Conflict Management
Explores the impact of intercultural differences on both the origin of conflicts and the characteristics of the conflict resolution process. Theory and research will explore the difference between interest-based and identity-based conflicts. Cases will be used to practice new competencies.
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MSPC 3690 - Organizational Conflict
Studies the theories and approaches geared to resolving problems in the workplace from interpersonal, small-group to interdepartmental conflict situations. Students examine the source of conflict in the workplace and the design of conflict management programs to help employees at all levels learn how to handle conflict constructively.
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MSPC 3750 - Advertising Theory and Practice
Applies advertising communication theory to campaign design and development. Students, in small entrepreneurial design teams, research and develop a complete advertising campaign with associated advertising genres, including objectives, design decisions, media strategies and campaign evaluation.
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MSPC 3760 - Contemporary Issues in Communication
Examine the new trends in the field of communication and their consequences and impact on society. This course will explore trends in mass communication, organizational communication, and new findings in interpersonal communication that are influencing the way people think, live and work.
Anticipated Terms Offered: Varies
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MSPC 3770 - Political Communication
This course offers an introduction to political communication, a preeminently practical activity whose role in informing, influencing and legitimizing decisions is crucial to both domestic and international politics. The course looks at fundamental themes of political communication, such as agenda setting, framing, and branding. The course also looks at relevant media formats - infotainment for example - or trends - the emotive news - or technology - the new media. This course is based on the idea that to achieve effective political communication it is necessary to know how media work in general and in the context of politics, and how citizens, journalists and politicians make sense of and use political messages.
Anticipated Terms Offered: varied
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MSPC 3780 - Theory and Practice of Persuasion
This course is designed to provide an understanding of persuasion theory and practice from both the perspective of the consumer and producer of persuasion. A comprehensive view of persuasion is presented and students learn by analyzing how persuasion operates at both an interpersonal and social level. That is, by understanding how persuasion operates interpersonally, students will recognize the component and processes of persuasion, which operate in public discourse and mass mediated messages. This course will focus on the process of persuasion in many different areas including advertising, interpersonal interactions, news media, rhetoric, and social movements.
Anticipated Terms Offered: Varies
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MSPC 3800 - Global Communication Strategy
In this course, students gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.
Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.
Anticipated Terms Offered: Varies
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MSPC 3860 - Gender Communication
Examines the symbolic, social, cultural, political, and personal ways in which gender impacts our daily communication activities in American culture. As “men” and “women,” “boys” and “girls,” we learn an intricate system of communication that shapes the ways we understand and are understood by others. This course takes a practical look at how people speak, write, and interact non-verbally through the use of gender-specific codes and suggests alternatives to “gendered” communication rituals that hinder us.
Anticipated Terms Offered: various
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MSPC 3940 - Internship
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is strongly encouraged for all students with fewer than three years full-time professional work experience.
Anticipated Terms Offered: varied
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MSPC 3999 - Capstone Practicum
Integrates the course work of the MSPC program into a comprehensive application. While in teams under the supervision of a faculty instructor, students address an actual challenge faced by an organization of a department within an organization. Students study the issues, review industry trends, research the depth of the issue, and make a series of recommendations to key members of an organization. The practicum culminates in a formal written and oral presentation of the team’s work, which is evaluated by faculty and organization professionals.
Anticipated Terms Offered: varied
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MUSC 010 - Introduction to Music
Designed for the nonmajor, the course expands the concept of the musical experience and develops discriminating listeners. The course includes an introduction to principles of rhythm, pitch, timbre (and their notations); the principles of structure; the aesthetics of music; specific forms including fugue, sonata form, variations; and selected historical styles.
Course Designation/Attribute: AP
Anticipated Terms Offered: Offered every year
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MUSC 012 - Pop Music in the USA
Beginning with what is (arguably) the start of the popular in American music, this course will examine Tin Pan Alley, Blues, Country, R&B, Swing, early Rock ‘n Roll, Motown, the Folk Revival, the British Invasion, Psychedelic Rock, Progressive Rock, Punk, Disco and Heavy Metal, as well as some more recent music. The course will focus on understanding the stylistic and historical practices of this wide range of popular music. The principle perspective of the class will address popular music as an audible text as an artifact of, and contributor to, popular music culture. No previous musical experience (such as the ability to read or play music) is assumed. However, a willingness to listen to all of this music carefully and to engage a variety of theoretical approaches is presumed.
Course Designation/Attribute: AP
Anticipated Terms Offered: Offered periodically
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MUSC 014 - Introduction to World Music
This largely nontechnical survey course seeks to foster a meaningful understanding and appreciation of diverse musical experiences from around the globe. Our explorations will alternate between two distinctive approaches: (1) studying the musical cultures of specific geographical areas and (2) discussing broader topics of comparison between cultures. The ultimate aim is for each student to attain a more holistic, global perspective from which to savor each experience. Assignments will help students to listen more actively and also examine how their own basic assumption about music - what they take for granted - may comprise just one corner of a larger and richer “world” of musical possibility.
Course Designation/Attribute: GP
Anticipated Terms Offered: Offered periodically
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MUSC 018 - Private Instruction Instruments and Voice
Private Instruction in Instruments and Voice Areas offered for non credit include: piano, jazz piano, voice, jazz vocal, clarinet, saxophone, flute, classical guitar, jazz guitar, violin, viola French horn, trumpet, bassoon, trombone and low brass, cello, percussion, string bass, and conducting. In areas not currently offered at Clark, the music program will find a qualified instructor.
Anticipated Terms Offered: Every semester
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MUSC 021 - Making Music
Fall 2015 FYI
In this introductory first year intensive students will study the essentials of music through singing, playing and composing. Students will learn to read and write musical notation as well as participate in an ensemble. The course will emphasize music comprehension skills and analytical techniques by critiquing, creating and taking apart music from a broad spectrum of cultures and genres. Students will be exposed to music they have not heard before as well as become familiar with a host of tools necessary to comprehend and thoughtfully perform and critique a variety of different musics. This course is recommended for those interested in pursuing music as a minor or major. The course is a pre-requisite for MUSC 121 .
Course Designation/Attribute: AP
Anticipated Terms Offered: Offered every year
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