The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help

Clark University Home > Academic Catalog

Clark University    
  Jan 20, 2018
2015-2016 Academic Catalog [ARCHIVED CATALOG]

MIS 5507 - E-Commerce

E-Commerce and E-Business continue to have huge financial impact, to fundamentally alter how business is done. Since 1995, the 17-year life-span of e-commerce, revenues have grown in the United States alone to almost $362 billion in retail, travel and media business (B2C) and $4.1 trillion in inter-business transactions (B2B). The change dynamics occurring run the gamut from dramatic redesign of business models (sometimes whole industries) and organizations to fundamental shifts in consumer behavior. Similar effects are felt in businesses globally in Europe, Asia and Latin America. Is this a business enabler, a technology trend, a social phenomenon? Rather than just an interesting alternative to better operational efficiencies, e-commerce has become a platform for new, unique services and capabilities that are just impossible in the physical world. There is no Google, no Amazon, no Facebook without it. The success of firms like these and still other emerging business models have an immediate and transformational impact on “old economy” counterparts. Understanding the business, technology and societal dynamics at play in e-commerce is fundamental for anyone today, as an employee, as a business partner, or as an entrepreneur in either profit or non-profit enterprises.

Open to MBA students only.

Prerequisites: MIS 4500  

Anticipated Terms Offered: Varies