2015-2016 Academic Catalog 
    
    Apr 19, 2024  
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2015-2016 Academic Catalog [ARCHIVED CATALOG]

MKT 4400 - Marketing Management

This course provides the fundamental marketing principles and practices underlying a successful business enterprise. Students will learn the tools, concepts, analytical frameworks and skills for making marketing decisions and designing marketing programs. The course covers the processes and activities involved in effective marketing, as well as the strategic implications of being market driven. A fundamental goal of the course is to improve students’ critical-thinking and decision-making skills by requiring students to make and defend marketing decisions in the context of realistic, case-oriented and simulation-based problem situations. Topics include: segmentation, targeting, positioning, competitive strategy, strategic planning, forecasting, product development, pricing, promotion and distribution.

Open to MBA and MSF students only.

Prerequisites: ECON 4004 , STAT 4006 .

Anticipated Terms Offered: Fall and Spring semesters
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