MKT 5482 - International Marketing
This course examines the problems that firms encounter as they enter international markets. The text and readings explore marketing problems facing joint venture and multinational firms, as well as the exporter and licensor. A range of marketing activities is covered in the context of international operations, including marketing research, product policy, pricing, distribution, promotion, planning, organization and control.
Open to MBA and MSF students only.
Prerequisites: MKT 4400 or waiver.
Anticipated Terms Offered: Varies