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Clark University Home > Academic Catalog

Clark University    
 
    
 
  Feb 25, 2018
 
2015-2016 Academic Catalog [ARCHIVED CATALOG]

MKT 5482 - International Marketing


This course examines the problems that firms encounter as they enter international markets. The text and readings explore marketing problems facing joint venture and multinational firms, as well as the exporter and licensor. A range of marketing activities is covered in the context of international operations, including marketing research, product policy, pricing, distribution, promotion, planning, organization and control.

Open to MBA and MSF students only.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Varies