2015-2016 Academic Catalog 
    
    Apr 22, 2018  
2015-2016 Academic Catalog [ARCHIVED CATALOG]

MKT 5486 - Branding Strategies


This course is a graduate level marketing course covering the principles and practices of effective brand management. The  migration of products and services across global and cultural boundaries has emphasized the importance of developing strong lasting brands. This course is focused on applied strategies and tactics used by marketers to build effective brands in all markets. Students will learn the key elements of branding and the global market forces that impact brand success. Together as groups, and as individuals, students will evaluate realistic branding situations and develop strategies to maximize brand success. The impact of social media on branding, as well as global challenges will also be covered.

Open to MBA and MSF students only.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Varies