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Clark University Home > Academic Catalog

Clark University    
 
    
 
  Dec 16, 2017
 
2015-2016 Academic Catalog [ARCHIVED CATALOG]

MKT 5488 - Internet and Social Media Marketing


The development of the internet and related technology has changed how individuals and organizations design, acquire and market goods and services. This course will cover such topics as search engine marketing, search engine optimization, internet advertising and promotion, social media marketing, mobile marketing and location-based services, and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own (on-line) retail stores. Industry guest speakers will also be scheduled.

Open to MBA students only.

Please note: Course previously listed as MKT 5900 Internet and Social Media Marketing. Students who took the course under that designation should not register for this, as it is the same course.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Fall and Spring