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Clark University Home > Academic Catalog

Clark University    
  Jan 22, 2018
2016-2017 Academic Catalog [ARCHIVED CATALOG]

ENT 202 - Entrepreneurial Communication and Influence

The goal of this course is to explore the role of persuasion and influence (a.k.a. the art of the pitch) as practiced in early stage entrepreneurial organizations, both in for-profit and non-profit organizations. Creating and communicating a compelling vision is arguably a critical life skill. Entrepreneurs must be able to effectively communicate their vision to a wide variety of audiences. Moreover, in today’s marketplace, entrepreneurs must be prepared to communicate in persuasive ways on a global scale. Through intensive classroom work, role playing, and real-world applications, students will explore and participate in sales, marketing and networking activities as they relate to entrepreneurship.

Anticipated Terms Offered: Offered every semester