2016-2017 Academic Catalog 
    
    May 01, 2024  
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2016-2017 Academic Catalog [ARCHIVED CATALOG]

MPA 3380 - Strategic Marketing for Non-Profit Organizations

Describes marketing strategies applied to different types of providers in nonprofit organizations. The course focuses on techniques to maintain and increase market share, quantitative methodologies, such as demographic case mix, and geo-demographic analysis, as well as the application of market communication techniques and strategies.
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