2017-2018 Academic Catalog 
    
    Oct 14, 2019  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

ENG 252 - Cultural Discourses of Advertising


Focuses on the ways in which discourse elements in advertising draw upon, circulate, and create new cultural codes. Patterns and codes of “discourse imaging” that structure ads are explored in the context of verbal and visual properties, intertextualities, and ideology. Through the perspective of Critical Discourse Analysis, emphasis is given to the relationship of advertising discourse to larger cultural discourses and their consequences. For undergraduate English majors, this course satisfies the Theory or Criticism (D) requirement.

Prerequisites: CSAC 101 

Anticipated Terms Offered: Offered every other year