2017-2018 Academic Catalog 
    
    Jul 20, 2018  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

MSPC 3450 - Global Marketing and Advertising


Explores the challenges and opportunities facing businesses in the new global economy. Areas of focus include cultural, political, economic and social system similarities and differences across the globe; the financial environment of international marketing; exporting and entry strategies.