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Clark University Home > Academic Catalog

Clark University    
 
    
 
  Dec 18, 2017
 
2017-2018 Academic Catalog

MSPC 3050 - Social Media and Marketing Communication


Social media have rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media have directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media are effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.