2017-2018 Academic Catalog 
    
    Mar 29, 2024  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

MSPC 3780 - Theory and Practice of Persuasion


This course is designed to provide an understanding of persuasion theory and practice from both the perspective of the consumer and producer of persuasion. A comprehensive view of persuasion is presented and students learn by analyzing how persuasion operates at both an interpersonal and social level. That is, by understanding how persuasion operates interpersonally, students will recognize the component and processes of persuasion, which operate in public discourse and mass mediated messages. This course will focus on the process of persuasion in many different areas including advertising, interpersonal interactions, news media, rhetoric, and social movements.

Anticipated Terms Offered: Varies