2020-2021 Academic Catalog 
    
    Jan 23, 2021  
2020-2021 Academic Catalog

MKT 4400 - Marketing Management


This course provides the fundamental marketing principles and practices underlying a successful business enterprise. Students will learn the tools, concepts, analytical frameworks and skills for making marketing decisions and designing marketing programs. The course covers the processes and activities involved in effective marketing, as well as the strategic implications of being market driven. A fundamental goal of the course is to improve students’ critical-thinking and decision-making skills by requiring students to make and defend marketing decisions in the context of realistic, case-oriented and simulation-based problem situations. Topics include: segmentation, targeting, positioning, competitive strategy, strategic planning, forecasting, product development, pricing, promotion and distribution.

 

Prerequisites:  STAT 4300  

Corequisites:   STAT 4300  

Anticipated Terms Offered: Fall and Spring semesters