2020-2021 Academic Catalog 
    
    Nov 30, 2020  
2020-2021 Academic Catalog

MSPC 3900 - Research and Marketing Analytics


This course addresses the use of marketing research as a tool to aide in making sound marketing decisions.  Students will explore how the information used to make marketing decisions is gathered and analyzed. Topics will cover the various tools for generating insights from empirical data in such areas as segmentation, targeting and positioning, customer choice, product and pricing decisions. 

 

Anticipated Terms Offered: Varied