2023-2024 Academic Catalog

May 20, 2024

2023-2024 Academic Catalog

MSC 3212 - Marketing and Communication Strategies

This course examines the theoretical and structural models of marketing communication. The course material is designed to provide a foundation to the concept of customer intimacy as related to marketing. Students will explore marketing approaches for Business-to-Business (B2B) and Business to Consumer (B2C). The course will provide students with the knowledge and tools to create a coherent and fully integrated promotional campaign. Students will participate in the development of diverse marketing and strategic communications approaches targeting different stakeholders. The global nature of advertising and marketing is also covered.

Formerly MSPC 3212

Anticipated Terms Offered: Varied