2013-2014 Academic Catalog 
    
    May 23, 2024  
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2013-2014 Academic Catalog [ARCHIVED CATALOG]

MGMT 5604 - Services Management

This course provides students with the concepts and tools necessary to manage service operations effectively. The strategic focus should also provide students with the foundation to start their own service business. The course explores the dimensions of successful service firms, prepares students for enlightened management and suggests creative entrepreneurial opportunities. Beginning with the service encounter, service managers must blend marketing, technology, people and information to achieve a distinctive competitive advantage. This course looks at service management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, technology and organizational issues.
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