2020-2021 Academic Catalog 
    
    Oct 21, 2020  
2020-2021 Academic Catalog

Marketing Minor


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Marketing Overview


Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate  and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects. 

Minor Requiremennts


The Marketing minor is only open to Non-Management majors. Management majors interested in exploring the field of marketing in more depth may choose to complete the marketing track in the Management major.

The Marketing minor requires the completion of six courses. All courses must be completed for a letter grade.

Three Electives


Along with the three required courses, students must complete three units of elective courses in Marketing.

Program Faculty


Program Faculty


Yue Gue, Ph.D.

Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty


Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.

 

For a full list of GSOM faculty, including visiting and adjunct faculty, please see the faculty page on GSOM’s website.

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