2020-2021 Academic Catalog 
    Jan 17, 2021  
2020-2021 Academic Catalog

Marketing Analytics, MSMKA

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The M.S. in Marketing Analytics is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the tools to collect, evaluate, and interpret marketing data, as well as how to effectively share results.


Graduate Program

Graduate Program Requirements

The M.S. in Marketing Analytics requires 10 units of coursework.


Students must also complete an internship as part of the program. The internship is a program requirement and not part of the 10 units of coursework that a student must complete.

The program can be completed in one year (Fall, Spring, Summer Internship) or extended to a second academic year if a student chooses.


The following 7 units of core courses are required for the MS in Marketing Analytics program.

Program Faculty

Program Faculty

Yue Gue, Ph.D.

Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty

Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.


For a full list of GSOM faculty, including visiting and adjunct faculty, please see the faculty page on GSOM’s website.

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