2021-2022 Academic Catalog 
    
    Mar 28, 2024  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

Marketing Minor


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Marketing Overview


Clark’s tradition of challenging convention and changing the world is evident in our undergraduate programs, and nurtures innovative and socially responsible entrepreneurs and industry leaders. Our undergraduate  and graduate business programs are accredited by the AACSB-International -The Association to Advance Collegiate Schools of Business.

The Marketing major and minor introduces students to the principles and practices of marketing and communications, while also providing a more in-depth understanding of branding, product management, buyer behavior and market research in advanced elective coursework. The marketing coursework integrates textbook material, current articles, case studies and applied projects. 

Minor Requiremennts


The Marketing minor is only open to Non-Management majors. Management majors interested in exploring the field of marketing in more depth may choose to complete the marketing track in the Management major.

The Marketing minor requires the completion of six units of coursework. All courses must be completed for a letter grade.

Three Electives


Along with the three required courses, students must complete three units of elective courses in Marketing.

Program Faculty


Program Faculty


Mary-Ellen Boyle, Ph.D.

Keith Coulter, Ph.D.

Hamidreza Ahady Dolatsara, Ph.D. 

John Dobson, Ph.D.

Priscilla Elsass, Ph.D.

Jin Fang, Ph.D.

Donna Gallo, Ph.D.

Laura Graves, Ph.D.

Thomas Murphy, M.B.A.

Steve Ng, M.B.A.

Will O’Brien, J.D., M.B.A.

Sitikantha Parida, Ph.D.

Inshik Seol, Ph.D.

Richard Spurgin, Ph.D.

Zhenyang Tang, Ph.D.

Zhihong Wang, Ph.D.

Da Wu, Ph.D.

Atefeh Yazdanparast, Ph.D.

Kyunghee Yoon, Ph.D.

Jing Zhang, Ph.D.

Emeriti Faculty


Margarete Arndt, D.B.A.
Robert Bradbury, Ph.D.
Gary Chaison, Ph.D.
Harold T. Moody, Ph.D.
Edward J. Ottensmeyer, Ph.D.
Maurry Tamarkin, Ph.D.

 

For a full list of SOM faculty, including visiting and adjunct faculty, please see the faculty page on SOM’s website.

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