2019-2020 Academic Catalog 
    
    Mar 28, 2024  
2019-2020 Academic Catalog [ARCHIVED CATALOG]

Courses


 
  
  • MATH 216 - Functions of a Complex Variable


    Designed for undergraduate science and mathematics majors. Includes Cauchy’s theorem, power series, Laurent series, the residue theorem, harmonic functions and physical applications, such as problems in two-dimensional flow. An introduction to Riemann surfaces if time permits.

    Prerequisites: MATH 131  and MATH 172  or permission

    Anticipated Terms Offered: Offered periodically

  
  • MATH 217 - Probability and Statistics


    An introduction to probability theory and mathematical statistics that emphasizes the probabilistic foundations required to understand probability models and statistical methods. Topics covered will include the probability axioms, basic combinatorics, random variables and their probability distributions, mathematical expectation and common families of probability distributions.

    Prerequisites: MATH 120 , MATH 130   ,MATH 131  

    Course Designation/Attribute: N/A

    Anticipated Terms Offered: Offered every year

  
  • MATH 218 - Topics in Statistics


    The emphasis of this course is to develop the fundamental statistical concepts of inference and hypothesis testing from a classical perspective using the tools of probability theory. Topics investigated include sampling and sample distributions, graphical data analysis, point and interval estimation, hypothesis testing and an introduction to Bayesian inference.

    Prerequisites: MATH 217 

    Anticipated Terms Offered: Offered every other year

  
  • MATH 219 - Linear Models


    A course in linear regression analysis which explores statistical methods for modeling a linear functional relationship between a response variable and one or more predictor variables. First the underlying theory for simple regression models involving one response and one predictor variable is developed, and then the results are extended to the case of one response variable and multiple predictor variables (multiple regression). Underlying model assumptions are explored and the implications of their violation. Besides the development of the statistical theory, we will emphasize the practical application of the theory to real world examples.

    Prerequisites: MATH 217  

    Course Designation/Attribute: NA

    Anticipated Terms Offered: Offered every year

  
  • MATH 220 - Introduction to Stochastic Modeling


    Stochastic processes considered in this course are collections of random variables indexed by a time parameter. These processes are used to model the dynamics of random events over time. Our focus is on Markov chains in discrete and continuous time, which form a widely used and relatively simple class of stochastic processes. The Markov property basically says that the future random behavior depends only on the current state of the process, and not on its past. These processes are used in a wide range of fields such as physics, chemistry, information sciences, queuing theory, statistics, economics and finance, social sciences, mathematical biology, and many more. This course is not only well suited for math majors but also for students in other fields with a background in probability and an interest in modeling.
    Poisson processes which model events that occur continuously and independently of each other form a particular class of continuous time Markov processes. Examples include such diverse phenomena as the radioactive decay of atoms and telephone calls arriving at a call center. The probability distribution of the waiting time until the next occurrence of an event in a Poisson process is an exponential distribution. The generalization of waiting time to arbitrary distribution leads to the notion of renewal processes, which are often more realistic but harder to analyze. We will use these processes to model problems in a variety of fields, depending on students’ interests.

    Prerequisites:  

    Anticipated Terms Offered: Every other Spring

  
  • MATH 225 - Modern Algebra I


    In the 19th century, Kummer introduced “ideal numbers” to salvage unique factorization of integers into primes (which breaks down in some rings of algebraic integers). This course discusses unique factorization and the modern theory of rings and their ideals, emphasizing Euclidean domains. Other algebraic structures (groups, fields) also are introduced. Required for all mathematics majors.

    Prerequisites: MATH 120  MATH 130 .

    Course Designation/Attribute: NA

    Anticipated Terms Offered: Offered every year

  
  • MATH 226 - Modern Algebra II


    In the early 1800s, Abel showed that a general equation of degree at least five cannot be solved by extracting roots. Today, group theory, developed by Galois to determine which equations are solvable, is used throughout mathematics and in much of physics and chemistry. This course focuses on groups and Galois theory. Other possible topics include canonical forms of matrices and modules.

    Prerequisites: MATH 225 .

    Anticipated Terms Offered: Offered every other year

  
  • MATH 228 - Topology


    This course continues the study (begun in MATH 131  and MATH 172 ) of the topological properties of subsets of Euclidean space, developing algebraic tools like homology (the proper context for Stokes’ theorem from MATH 131 ) and fundamental groups, with an emphasis on finite simplicial complexes. Further topics may include knot theory and topological modeling in psychology.

    Prerequisites: MATH 131  and MATH 172 , or permission.

    Anticipated Terms Offered: Offered every other year

  
  • MATH 230 - Differential Geometry


    Spaces such as curves and surfaces, along with their higher dimensional generalization, the manifold, are studied in this course. Local properties, defined initially in the vicinity of a point, are examined along with global ones, which concern the space as a whole. A main theme is the interplay between the notion of distance, and that of curvature. The latter comes in many forms, such as the Gauss curvature, mean curvature and principal curvatures, all related instances of a multifaceted concept. The techniques used in this study have their origin in Calculus, especially Multivariable Calculus. Differential Geometry is renowned for its applications in Physics, most notably General Relativity. In its modern form it has been utilized in many other disciplines, ranging from Architecture to Economics. Some of these will be touched upon if time permits.

    Prerequisites:   MATH 120  , MATH 130 - Linear Algebra  , MATH 131 - Multivariate Calculus , MATH 172  

    Course Designation/Attribute: NA

    Anticipated Terms Offered: Fall

  
  • MATH 235 - Einstein’s Theory of Gravity


    This advanced undergraduate course introduces Einstein’s theory of gravity, known as General Relativity.  The central idea is that gravity is not a “force” between objects with mass (as Newton envisioned it), but rather the curvature of space itself.  We start by investigating “special” relativity: the dynamics of space and time without gravity.  Then we give a rigorous account of what is meant mathematically by “space” and “curvature.”  After that, we move on to Einstein’s defining equation relating gravity to curvature, and then close the course by studying one of its most prominent class of solutions: those modeling the universe as a whole.  Math 130 (Linear Algebra) and Math 131 (Multivariable Calculus) are formal prerequisites.  Familiarity with Physics 131 (Quantum Physics and Relativity) and Physics 160 (Classical Mechanics) are recommended but not required.  Familiarity with Math 230 (Differential Geometry) is also recommended but not required.

    Prerequisites: Math 130, Math 131

    Anticipated Terms Offered: Spring 2018

  
  • MATH 244 - Differential Equations


    Most ordinary differential equations occurring in mathematical models of physical, chemical and biological phenomena cannot be solved analytically. Numerical integrations do not lead to a desired result without qualitative analysis of the behavior of the equation’s solutions. This course studies the flows of scalar and planar ordinary differential equations. Stability and bifurcation are discussed.

    Prerequisites:   MATH 130 

    Course Designation/Attribute: NA

    Anticipated Terms Offered: Offered every other year

  
  • MATH 297 - Honors


    Readings and research for students in the honors program.

    Anticipated Terms Offered: each semester

  
  • MATH 299 - Directed Study


    Undergraduates, typically juniors and seniors, construct an independent study course on a topic approved and directed by a faculty member. Offered for variable credit. May be repeatable for credit.

    Anticipated Terms Offered: Every Semester

  
  • MATH 1010 - Introduction to Mathematics I


    An individually paced course designed primarily to develop proficiency with the concepts of introductory mathematics and algebra needed for future course work. Once areas have been mastered in a test-free environment, more advanced topics–from such areas as trigonometry and precalculus–are considered.

    Anticipated Terms Offered: varied

  
  • MATH 1020 - Introduction to Mathematics II


    An individually paced course designed primarily to develop proficiency with the concepts of introductory mathematics and algebra needed for future course work. Once areas have been mastered in a test-free environment, more advanced topics–from such areas as trigonometry and precalculus–are considered. Prerequisite: Introduction to Mathematics I.

    Prerequisites: Introduction to Mathematics I.

    Anticipated Terms Offered: Varied

  
  • MATH 1030 - Introduction to Mathematics III


    An individually paced course designed primarily to develop proficiency with the concepts of introductory mathematics and algebra needed for future course work. Once areas have been mastered in a test-free environment, more advanced topicsfrom such areas as trigonometry and precalculusare considered. Prerequiste: Introduction to Mathematics II.

    Prerequisites: Introduction to Mathematics II.

    Anticipated Terms Offered: varied

  
  • MATH 1110 - Precalculus


    Intended for students going on to calculus. Topics include coordinate geometry, functions and their graphs, exponential and logarithmic functions and trigonometry. A solid grasp of elementary algebra is assumed.

  
  • MATH 1140 - Discrete Mathematics


    The study of mathematical structures that naturally arise in computer science. Topics include elementary logic and set theory, equivalence relations, functions, counting arguments, graphs and trees, recursion, and Boolean algebra. Proofs and problems solving are emphasized.

  
  • MATH 1200 - Calculus I


    Topics include: functions, limits, derivatives, techniques of differentiation, continuity, related-rates problems, maximum-minimum problems, definition of integration and the fundamental theorem of calculus.

    Course Designation/Attribute: FA (summer only)

    Anticipated Terms Offered: -

  
  • MATH 1330 - Calculus of Variations


    Calculus of variations is the cornerstone that much of modern physics is based on. It is used to solve problems in many areas of modern mathematics as well as in modern physics. Knowledge of its use and various applications is important for majors in biology, chemistry, computer science, mathematics, physics, economics, and environmental science and policy. In addition to the numerous applications provided by the subject, it also has a rich and fabled history, and is the source of brilliantly original solutions to various problems that at one point, seemed intractable, e.g., the Brachistochrone or \shortest time” problem, the problem of finding the maximum area given a fixed perimeter (Dido’s Problem), etc. It also offers brilliantly simple derivations and explanations of various observed physical phenomena such as Fermat’s principle, Snell’s Law, various physical partial differential equations, etc.

     

    Prerequisites: MATH 1200 - Calculus I  & MATH 1210 - NUMBER CHANGED TO 2200  

    Anticipated Terms Offered: varied

  
  • MATH 1470 - Statistics


    Students have the opportunity to learn the rationale behind the fundamental areas of descriptive and inferential statistics, as well as the mechanics involved with each: graphic representation of data, measures of central tendency, measures of variability, elementary probability, binomial and normal distributions, sampling, t-test, analysis of variance, chi-square, regression and correlation and nonparametric statistics.

    Course Designation/Attribute: FA (summer only)

    Anticipated Terms Offered: -

  
  • MBB 101 - Introduction to Bioinformatics


    This course will provide an applied introduction to bioinformatics, computational biology, and comparative genomics.  Topics covered include genome assembly, gene prediction, functional annotation, gene expression quantification, variant indentification, etc.  Students will work in research teams to analyze DNA and RNA sequence data from public databases within a LINUX environment.  Teams will research the biology of sequenced organisms, evaluate methodologies, as well as plan and carry out computational analysis to test hypotheses.

    Prerequisites: BIOL 101  (or AP Biology)

    Anticipated Terms Offered: Offered every year

  
  • MBB 120 - Mathematical Modeling of Biological Systems


    With new high throughput experimental techniques leading to large data sets of increased quality, mathematical and computational modeling approaches have become an integral part of modern biology.  This course aims to provide students interested in the interface between biology and mathematics with an integrated multidisciplinary foundation.  Topics will incorporate areas of biology such as genomics, molecular biology, ecology, development, evolutionary biology, and epidemiology.  The mathematical approaches we will use to study these areas will include discrete and continuous dynamical models, probability models and parameter estimation algorithms.

    Prerequisites: Math 120 or 124 and BIO 101

    Anticipated Terms Offered: Spring

  
  • MCA 010 - What Do Advertisements Want?


    In this course students will reflect on what makes advertisements effective and also problematic. Class will involve a combination of interactive lectures, workshops, and presentations, as students think critically and creatively about this cultural discourse.

    Prerequisites: VE Placement Required

    Course Designation/Attribute: VE

    Anticipated Terms Offered: Periodically

  
  • MCA 101 - Introduction to the Theory, History & Analysis of Media


    The study and production of Media can rightly be viewed as the quintessential liberal arts focus for the 21st century, and it remains an innately interdisciplinary venture.  Media, Culture & the Arts (MCA) allows students to engage with histories and theories of media informed by philosophical, artistic, and technological traditions, while learning to produce creative works that interrogate these traditions. The term “media,” here, is understood in a very broad sense, including print, photography, film, sound & music, television, digital media, and other forms of visual art, both traditional and contemporary.

    MCA101 is an introduction to critical theory, cultural studies, and media history, designed to both support and define students’ interdisciplinary work in the major and beyond. In the course, we engage in a series of media-focused case studies, employing influential theoretical approaches such as structuralism and post-structuralism, ideological analysis and psychoanalysis, feminist and queer theory, critical race theory, theories of post-colonialism and globality, and media and technology studies. Our approach emphasizes the study of media texts in their historical, economic, social, and political contexts. We examine cultural formations created and disseminated on many scales, by individuals as well as media by industries, and the ways in which these forms of communication resonate in everyday life, on personal, local, national, and global  Levels

     

     

    Prerequisites:
     

    Corequisites: Students wishing to major in MCA should take a Media Production Workshop alongside MCA 101. Consult the MCA major requirements for a list of qualifying courses.

    Anticipated Terms Offered: Fall

  
  • MCA 218 - Meme Culture and Comedy Theory


    Internet Memes are an unavoidable, arguably quintessential form of contemporary digital culture, in which repetition and variation produce desire, enjoyment, and optimally laughter. But memes have also emerged as a dark political force, used in calculated ways to inculcate viewers, build ideological consensus, and (arguably) to sway elections. What are memes doing for us in 2020 and how did we get here? This course directs a psychoanalytic lens at postmillennial “meme culture” in order not only to understand our love for memes as a communication medium, but also to understand the nature of human subjectivity vis-à-vis humor, jokes, and laughter. The tradeoff of this course is that students will be enabled to investigate a subject of daily interest to them-internet memes-but will also be required to read difficult works of critical theory, and to probe the pre-history of memes in such forms as Victorian postcards, 1970s CB culture, and standup comedy. Daily readings, weekly essays, and a final research project.

    Prerequisites: MCA 101 or permission

    Anticipated Terms Offered: bi annually

  
  • MCA 281 - Urban Community Journalism


    This class represents a melding of practical and academic approaches to journalism and combines the knowledge on the street with the knowledge of the academy and high level journalism.   Students will connect regularly to the local community and produce publishable products.

    After several weeks devoted to reporting skills, this class will turn its focus to the city of Worcester and the Telegram and Gazette newspaper as representatives of urban America and urban journalism.  The class will meet four or five times at the newspaper (transportation provided) to speak with the editors and reporters in business, criminal justice, sports, and the arts.

    As part of their work, students will write two stories based on their reporting on the Worcester community, with the aim of publishing them in the Telegram and Gazette.  Note that this part of the course will require time off campus (again, transportation will be provided).

     

     
     

    Course Designation/Attribute: POP

    Anticipated Terms Offered: bi-annually

  
  • MCA 282 - Radio Journalism and Podcasting in the Arts and Beyond


    Since it began sending news and entertainment over the airways a century ago, radio has proved the most resilient medium on the planet. Audio broadcasting still attracts audiences today, whether in the many shows from National Public Radio or the more recent profusion of online podcasts on almost every subject.

    In this course, students will learn how to create and broadcast their own radio stories and audio podcasts-including how to interview, write, record, edit, voice, and produce high quality products. The course will also focus on team and individual projects that turn out creative radio shows and more personalized podcasts built around the interests and talents of the students creating them.

    While there will be ample opportunity to focus on arts and culture, almost any other area will be fair game as well.

     

    Course Designation/Attribute: POP

    Anticipated Terms Offered: Annually

  
  • MCA 283 - Arts Journalism-Reporting & Reviewing the Arts and Culture


    Arts journalism has long occupied a prominent place among newspapers and magazines, radio and television, and more recently the online world.  While news and sports reports mainly give the reader/listener/viewer information, stories and reviews in the arts usually provide their consumers with enlightenment-an understanding of what’s involved in the creative process, the people doing the creating, and, in the case of reviews, how the finished products present themselves.

     

    In this course, your writing will do exactly that kind of writing as you explore the range of the arts on the Clark campus and in the community beyond.  You will visit arts venues around Worcester and spend time with reporters and editors at the Telegram and Gazette.

     

    Course Designation/Attribute: POP

    Anticipated Terms Offered: Every other spring semester

  
  • MCA 285 - New Media, Youth Action & Social Change


    This course explores the ways in which global communications has been restructured and redefined as a result of the democratization of new media technologies. We will be dealing with the theoretical, practical, social, cultural and ideological shifts in the field of global (and local) emerging technologies, with a special focus on internet technologies and its impact on youth action and social change. The class material will feature case-studies from diverse countries in Asia, Africa, Latin America, North America, Europe and Australia to compare, contrast and analyze the connection between such emerging media, youth activism and social change. The unique narratives that emerge from these diverse regions in the context of emerging technologies as a social force will be explored. The extent to which this shift supports the democratization of the multi-media sphere and how it has redefined the ethical and applied futures of the field of communication will be critically examined. A holistic goal of this course is to broaden your understanding of this phenomenon—to learn how to tie the global with local, theory with praxis.

    Prerequisites: CSAC 101 (or COMM 101)

    Anticipated Terms Offered: bi-annually

  
  • MCA 297 - Honors


    Readings and research for students in the honors program. May be repeatable for credit.

    Anticipated Terms Offered: varies

  
  • MGMT 100 - The Art and Science of Management


    This course is designed to encourage students to consider how business is embedded into the larger society. It will introduce students to basic management skills and the context in which they are applied. Whether a person is working in a complex organization, such as a bank, university, high-tech firm, hospital or manufacturer; participating in a student-run activity; volunteering for a local nonprofit; or working a summer job-management skills are necessary. For management majors and minors, the course provides an introduction to the topics they will study in greater depth in their future course work. For students not majoring in management, it provides an opportunity to learn basic skills that will be helpful in their current and future activities in organizations. The course structure includes readings, lecture, service learning, case analyses, role plays and experiential exercises. The course involves considerable interaction between the professor and students, and among students, because the practice of management is about people working with, listening to, and respecting people who have different backgrounds, experiences and opinions. This class fulfills the Verbal Expression requirement.

    Course Designation/Attribute: VE

    Anticipated Terms Offered: Offered every year

  
  • MGMT 101 - Principles of Accounting


    Presents the theory and techniques of financial accounting. Teaches students an understanding of accounting information, as a basis for financial statement analysis and decision making, and the environment in which it is developed and used. The course structure includes readings, lecture, discussions, and problem solving. Topics include accrual basis accounting, transaction analysis, accounting cycle, and preparation and analysis of financial statements (income statement, balance sheet, and statement of cash flows) for service, merchandising and manufacturing companies.  

    Prerequisites: This course is not recommended for students to take during their first semester at Clark.

    Anticipated Terms Offered: Offered every year.

  
  • MGMT 104 - Introduction to Management Information Systems


    Information and communication technologies play an essential role in organizations and society in today’s knowledge economy. It is important for individual to possess a working knowledge of the state-of-the-art information technology tools, effective ways of using and developing of these tools, and their impacts to individuals, organizations, and the society. Introduction to Management Information System is an introductory course that examines strategic, organizational, technological, managerial as well as ethical issues that are relevant to information systems. In addition, it provides opportunity for students to learn and practice the most popular software tools through hands-on applications. Fulfills the Formal Analysis requirement.

    Course Designation/Attribute: FA

    Anticipated Terms Offered: Offered every year

  
  • MGMT 110 - Quantitative Methods for Managers


    This course provides an introduction to the quantitative methods used by managers and business professionals. It basically contains two equally weighted parts: math and statistics. In the math portion, the emphasis will be placed on the mathematical techniques that are applicable to real-world management problems. Business application examples in this part include, for example, the optimal quantity to produce and sell in the market under a mathematical viewpoint of quardratic functions, the time value of money in the application of logarithm functions, and the inventory model solved with calculus. In the statistics part, the course emphasizes the basic statistical concepts and methods including basic descriptive statistics, sampling and normal distributions, confidence interval and hypothesis testing, correlation and regression. Statistical software such as MS Excel will be used to show the business applications of simple and multiple regressions. As such, how to use the basic statistical functions in Excel and how to interpret the regression outputs from Excel is also included. 

    Course Designation/Attribute: FA

    Anticipated Terms Offered: Offered every year

  
  • MGMT 170 - Managerial Communications


    Strong communicative abilities are essential to career success and are particularly important to managers who must direct employees to perform work. People with highly developed communication skills become more persuasive and are better leaders. This course examines communication strategy which includes audience analysis, channel decisions, intercultural communication, diversity, ethics, and more. Communication as used by individuals and organizations are examined. Students will practice all facets of the communication process - from logic and organizing thoughts to conducting research and analyzing/presenting data and other information in both written and verbal form. Learning by doing is an essential part of the course and students will experience in-class exercises, class discussions, conducting research and examining sources, working independently and as part of a team, researching new and innovated companies, delivering impactful written/verbal presentations, and delivering an impromptu speaking exercise under less than ideal circumstances. Students will be introduced to and are expected to use a variety of industry “best practices.”

    Anticipated Terms Offered: Offered every year

  
  • MGMT 203 - Management Accounting


    This course emphasizes accounting from the management perspective. Teaches students an understanding of internal reporting to managers for use in planning, controlling, and decision making. Topics include cost concepts, cost behavior, job-order costing, process costing, activity based costing, cost-volume-profit analysis, variable costing, segment reporting, budgeting, flexible budgets, variance analysis, decentralized organizations, and relevant costing. The course structure includes readings, lecture, discussions, and problem solving.

    Prerequisites: MGMT 101 ; not open to first-year students.

    Anticipated Terms Offered: Offered every year

  
  • MGMT 210 - Management and Behavioral Principles


    This course focuses on human behavior in an organizational context.  Topics include individual processes, interpersonal relations, cross-cultural dynamics, team structure and processes, organizational structure and design, and organizational influences on behavior.  Since the development of managerial skills is best supported when students are given the opportunity to understand and practice those skills, this course emphasizes both theory and student experiences.  A variety of teaching/learning approaches will be used in class, including self-assessment instruments, experiential exercises, role-plays and class discussions. 

    Prerequisites: Juniors and Seniors only.

    *Management majors planning on applying to the Accelerated MBA program should consult their advisor before taking this course.

    Course Designation/Attribute: DI

    Anticipated Terms Offered: Offered every year

  
  • MGMT 212 - Project Management


    The course introduces students to basic project management concepts and techniques.  Students will study contemporary problems and challenges and apply the latest techniques for tracking and controlling projects, managing innovation under cost and time pressures, managing project teams in decentralized organizations, and dealing with interruptions, risks, issues conflict and commitments.

    This is a 0.5 unit course. Students may take a combination of two 0.5 unit courses to meet 1 unit of Management Elective requirements.

    Prerequisites: MGMT 100  

    Anticipated Terms Offered: Periodically

  
  • MGMT 214 - Negotiations


    The intent of this class is to introduce students to the process of negotiation.   Students will gain an understanding of different bargaining situations and the bargaining styles most appropriate for each situation.  The course will begin with an exploration of the contexts within which bargaining occurs and then move into steps involved in a negotiation strategy.  Ethical issues associated with negotiations will be explored.

    This is a 0.5 unit course. Students may take a combination of two 0.5 unit courses to meet 1 unit of Management Elective requirements.

    Prerequisites: MGMT 100  

    Anticipated Terms Offered: Periodically

  
  • MGMT 225 - Human Resource Management


    Course covers a general overview of human resources management including job design, talent acquisition, talent management, basic labor law, employee relations, employee engagement, collective bargaining, total rewards and the latest trends in human resources management.

    Prerequisites: Juniors and seniors only, MGMT 100

    Anticipated Terms Offered: Offered periodically

  
  • MGMT 230 - Marketing Management


    The main objective of this course is (1) to introduce students to marketing by providing key marketing terms, fundamental concepts, and principles and (2) to enable students to understand and analyze real marketing issues and problems. The content will focus on the analysis of marketing activities in consumer, reseller, industrial, government, and service markets. In addition, after you complete this course, you will be more knowledgeable about particular companies/organizations as well as the importance of marketing to organizations and other business functions. This course will make you a better consumer by helping you better understand marketing theories, strategies, and tactics. Likewise, this course will make you a better employee for the organizations you are employed by throughout your career. When completed, this course will help you understand how marketing concepts and tools can help any organization be more successful. You will be able to make better purchase decisions (or at least more knowledgeable ones) for you and your family. Lastly, you will better understand how information technology is impacting the field of marketing.

    Surveys the role of marketing in business and society. Topics include the marketing environment, marketing research and information systems, consumer behavior, the organizational consumer, products, pricing, distribution, promotion, international service and nonprofit marketing.

    Prerequisites: MGMT 100 ; sophomores, juniors and seniors only.

    Anticipated Terms Offered: Offered every year

  
  • MGMT 231 - Marketing Research


    The purpose of marketing research is to provide information for making better business decisions. In this course, students will be introduced to marketing research process and techniques. This course will (a) provide students with the necessary knowledge base and tools to conduct basic marketing research and (b) develop students into the mindset of managers and business leaders who can use marketing research to generate business insights. The class focuses on qualitative and quantitative aspects of marketing research as it relates to business problems such as market segmentation, demand assessment and new product design. The topics will include research design, data collection procedures, sampling and data analysis. The class will involve a combination of lectures, readings, cases and computer-based exercises. The lectures will focus on the introduction of marketing research process and techniques; the readings and cases will involve class discussions that help students understand the applications of marketing research; and the computer-based lab exercises will provide students with some “hands-on” experience with selected marketing research techniques.

    Prerequisites: MGMT 230 ; juniors and seniors only.

    Course Designation/Attribute: POP

    Anticipated Terms Offered: Offered periodically

  
  • MGMT 234 - Consumer Behavior


    Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments.

    Prerequisites: MGMT 230 ; juniors and seniors only.

    Anticipated Terms Offered: Offered periodically

  
  • MGMT 237 - Branding Concepts and Principles


    This is an undergraduate management course whose purpose is to introduce the key concepts and principles of branding as a critical part of the new business landscape. These concepts will be delivered through cases, articles and global reviews of top brands in major product and service segments.  The delivery of content will rely on textbook studies of branding, along with articles from business magazines and other relevant sources.  Brand management is becoming more critical for both large and small organizations, as Corporate Social Responsibility and other issues become larger components of consumer and business buying decisions. The position of this course will reinforce the marketing principles taught in MGT 230 and will provide a good foundation for those students who seek an MBA and will take the more advanced Branding strategy course offered at the graduate level.

    Prerequisites:   ; juniors and seniors only

    Anticipated Terms Offered: Annually

  
  • MGMT 238 - Digital Marketing


    This course will provide a macro overview of Digital Marketing including Display, Search, Affiliate, Email, Re-Targeting, Social and Mobile. The course will also discuss how the rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services within the Digital Marketing ecosystem, specifically how brands communicate with their audiences via Social Media. Students will gain practical, real world techniques and experiences discussed in class to complete a series of group exercises and presentations. Student participation is a large component of this class.  

    Prerequisites:  MGMT 230  ;juniors and seniors only

    Anticipated Terms Offered: Periodically

  
  • MGMT 240 - Corporate Finance


    This course is an introduction to the basic concepts, principles, and analytical techniques of corporate finance. The goal of the course is to help the student understand financial markets and decisions made by financial managers. Topics covered in this course include the time-value of money, valuation of securities, valuation of corporate investments, market efficiency, risk and return and capital structure. The course focuses on the more practical application of these topics, although important theories and models are to be introduced to explain why the practical applications make sense. The student will also learn how to make simple personal finance decisions.


    Most of the topics covered are based on quantitative analyses. The student is expected to be competent in basic arithmetic and algebra in order to do well in the course.

    Prerequisites: MGMT 100 , MGMT 101 ; MGMT 110  ; juniors and seniors only.

    Anticipated Terms Offered: Offered annually

  
  • MGMT 250 - Operations Management


    This course emphasizes an understanding of the concepts and principles of operations strategy and operational-decision making, which is important not only for operations managers but also for general business decision makers. There will be a balance between quantitative methods and qualitative thinking for this course, which will be delivered in the combination of lectures and case study approaches. Topics may include operations strategy, capacity management and planning, product and service design, production and service processes, quality management, lean production, inventory management, supply chain management, etc. It may also include topics such as forecasting, project management, and scheduling.

    Prerequisites:  MGMT 100 , MGMT 101 ; MGMT 110  ; juniors and seniors only.

    Anticipated Terms Offered: Offered every year

  
  • MGMT 260 - Applying the Art and Science of Management (Capstone)


    Strategic Management is concerned with the senior management or general management perspective of decision making in organizations.  Strategy formulation and implementation at this level considers all aspects of the organization, both internal and external.  These decisions occur in a complex environment of economic, social, political, and legal forces, all affecting the total enterprise. Understanding the cross- functional effects and consequences of situations, problems, or decisions and the long- and short-term implications for all areas of the organization is essential in senior level decision-making.

    This course links and further develops the knowledge and skills you have gained in previous courses that focused on specific functional areas such as accounting, economics, finance, management, marketing, and operations management.  The comprehensive knowledge base is the foundation for the formulation and analysis of how a firm sets its direction, chooses its business activities, and establishes and defends its competitive position in the market. The course will introduce students to the concepts and tools used in strategy formulation, the implementation of decisions, and the development of competitive advantage in organizations.

    Comprehensive Individual Assignment - Comprehensive Case Analysis Paper

    The purpose of the assignment is to perform an analysis of a case study. It synthesizes ideas, theories, and concepts from this course and other courses in your management and PLS programs. The paper should be a thorough and comprehensive evaluation of the external environment, the industry environment, and the organization. It should demonstrate students’ knowledge and understanding of the analysis tools and concepts learned in the class in order to identify and organize the information and facts needed to address the issues of the case. 

    This course is the senior capstone course for students completing the Management major.

    Prerequisites:  MGMT 240 , MGMT 250 ; Seniors only.

    Anticipated Terms Offered: Offered Annually

  
  • MGMT 262 - Business Ethics and Law


    The course is designed to enable students to gain an understanding of how Business, Law, Ethics and the personal values exhibited by each and every one of us assists in our daily decision making.  
     
    To understand Legal Frameworks and Ethical Decision-Making Models relative to business in such a short period of time, it will be necessary for you to meet the requirements of the readings, participate actively in and, as a team, lead class discussions and conduct a team project.
     
    This is a foundation course, providing visibility to what the worlds of management and society will expect of you.  We will study, understand and discuss statutory as well as case law related to the following contemporary topics:

    •    Whistleblowing: Conflict of Loyalties
    •    Privacy and Technology
    •    Valuing and Managing Diversity
    •    Workers’ Rights as Human Rights: Health and Safety in the Global Workplace
    •    Environmental Law and Justice: Responsibility, Resilience and Survival
    •    Marketing and Technology: Choice and Manipulation
    •    Allocating Risk and Responsibilities in the Global Marketplace Products Liability
    •    Ownership, Creativity and Innovation: Intellectual Property
    •    Falun Gong - a Chinese Ethical and Societal Movement
     
    This class fulfills the Values Perspective.

    Prerequisites: Juniors/seniors only.

    Course Designation/Attribute: VP

    Anticipated Terms Offered: Offered annually

  
  • MGMT 298 - Internship


    An Academic internship is a practical work experience with an academic component that enables a student to gain knowledge and skills within an organization, industry, or functional area that reflects the student’s academic and professional interests.

    MGMT298 does not count towards a student’s Management major or minor elective requirements.

    Anticipated Terms Offered: Annually

  
  • MGMT 299 - Directed Study


    Directed Studies are open to juniors and seniors only, are offered to qualified students upon application. They are limited to no more than one course credit and do not count toward the management major or minor requirements. Students may take no more than two of such courses in the Management Department. All MGMT 299 courses must be approved by the Graduate School of Management assistant dean.

    Anticipated Terms Offered: Offered Periodically

  
  • MGMT 4050 - Foundations of Effective Management


    The first of three required courses for the M.B.A. & M.S.M. degrees, Foundations of Effective Management will provide management students with an introduction to critical thinking, creative problem-solving, practice-oriented research, and managerial communications. Each semester the Foundations course will address a complex global issue that has been identified by the UN’s Principles of Responsible Management Education (PRME). The upcoming semester’s topic will be business-based solutions to poverty. Students will work in teams to complete a Foundations Project Plan on this topic, applying foundational knowledge and the skills gained throughout the course. The teaching approach includes simulations, scenarios, case studies, writing assignments, and readings. Students will be exposed to techniques, materials, and mindsets used in management consulting, governments, think tanks, social enterprises, and businesses.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 4200 - Advanced Organizational Leadership


    This course is designed to strengthen the leadership capabilities of students who already have significant experience working as individual contributors or team leaders. Students will develop leadership competencies that boost their personal effectiveness and help them excel in roles where they must get results through others. Students will gain an understanding of leadership challenges and skill requirements across levels of the organization, as well as the process of leadership development. Major foci include: 1) building relationships (e.g., resolving conflict, influencing others, adapting across cultures), 2) managing direct reports (e.g., transitioning into a management role, delegating, selecting employees, evaluating performance, developing employees), 3) getting results (e.g., facilitating team performance, managing up, implementing change), and 4) developing one’s career. Readings, lectures, self-assessments, classroom activities, and assignments will be used to be used to facilitate learning. Students will actively link course teachings to their on-the-job experiences.

     

    Prerequisites: Must be accepted into the Professional Track MBA.

    Anticipated Terms Offered: Varies

  
  • MGMT 4302 - Organizational Leadership


    This course is designed to provide students with the knowledge, skills and abilities needed to exercise leadership in today’s global organizations. Students will gain the tools needed to lead organizational members towards the attainment of individual, team and organizational goals. Topics include understanding and managing personality differences, working and leading across cultures, building and maintaining effective teams, understanding leader characteristics and behaviors, exercising leadership and influence, empowering and motivating others, creating effective organizational structures, and leading change. Course readings and highly interactive classroom activities (case studies and exercises) will be used to enhance students’ leadership skills.

    Please note: Course previously listed as MGMT 4302 Creating Effective Organizations: Leadership. Students who took the course under that designation should not register for this, as it is the same course.

    Anticipated Terms Offered: Fall and Spring semesters

  
  • MGMT 4707 - International Management


    This course addresses core management issues from the international perspective. Business policy, competitive strategy, organizational and control mechanisms, business modes and operations are thus covered from the perspective of global business through political, economic, and sociocultural lenses. Geographic diversity and geographical influences are at the heart of the global economy.

     

    Prerequisites: ECON 4004 ; MGMT 4302 .

    Anticipated Terms Offered: Varies

  
  • MGMT 4708 - Business Law I


    This course provides a comprehensive study of business law with a focus on legal foundations in society, court systems, contract, agency, partnership and corporation law, contemporary, ethical, international and technology issues. This course recognizes the importance of the application of court decisions, statutes and government regulation to business and the necessity for making solid business decisions designed to manage and mitigate risk when managing in global markets.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 4709 - Business in Society


    This course examines management practice from a personal ethical perspective. Throughout the course, students will consider how their own value systems and ethical perspectives informs their experiences in the workplace and other organizational systems, as well as their approach to decision making, leadership and collaborative efforts. Case studies, outside reading, contemporary events and personal experiences will form the basis of much of the class discussion.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 4712 - International Transactions


    This course is designed to elevate the knowledge and understanding of a variety of subjects contained inside the world of International Business Transactions. Some of these subjects include: world trade, international enterprises, treatment of “goods” in international markets, European Economic Community, business in Asia, regulations on imports and exports, currency exchange, international technology transfers, protection of intellectual-property rights, and litigation and arbitration in the international market.

     

     

    Anticipated Terms Offered: Varies

  
  • MGMT 4713 - Business Law II


    This course is designed to expand Business Law I learning of law and legal system foundations, contract formation, performance and damages, agency, partnership and corporations. At the end of the course, students will be able to recognize and understand key business organization concepts and the laws supporting each. They will also be able to understand extended legal concepts in commercial law that include the Uniform Commercial Code, Sales of Goods law, securing transactions, and negotiable instruments. It will also focus on Federal Securities Law content and requirements. Lastly, students will learn to identify and assess business legal risk and ethical situations in business in a way that helps managers recognize, elevate, and mitigate business risk.

    Please note: Course previously listed as MGMT 5900 Special Topics: Business Law II. Students who took the course under that designation should not register for this, as it is the same course.

    Prerequisites: MGMT 4708  

    Anticipated Terms Offered: Varies

  
  • MGMT 4800 - Strategic Decision Making


    This course utilizes analysis tools from strategic management, economics, finance, operations, marketing, and management in an integrative approach to strategic decision making. The course introduces students to the tools used to assess industry competitive factors, industry environments, and external environments that include economic, legal-political, technological, socio-cultural, and natural environment forces. The objectives of the course are to assess the impact of these factors on organizational competitiveness and long term success, as well as to develop and grow critical thinking skills.

    Prerequisites: ECON 4004 , FIN 4200 , MGMT 4302  or MGMT 4200  , and OM 4600 .

    Anticipated Terms Offered: Fall and Spring semesters

  
  • MGMT 5201 - Human Resources Management


    This course examines contemporary issues in human resource management. Topics include job analysis and forecasting, downsizing the workforce, employee rights and responsibilities, sexual harassment, the employment of part-time, temporary and home workers, new forms of compensation, executive compensation, union organizing and collective bargaining, and human resource management in the global economy. Through the discussion of assigned readings and cases, and class debates, students will develop an appreciation of the complexity and importance of these and other emerging issues.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 5304 - Negotiating Difficult Transactions


    This skill-building course is designed to help students improve their negotiation and dispute-resolution techniques. Students will study the psychological concepts and theories of negotiation. They will also explore their own personal negotiation and conflict-resolution styles. The course relies heavily on the use of role-playing exercises, case studies and class discussions. Topics studied will include distributive and integrative bargaining, communication and persuasion, power, conflict and intergroup/international negotiation.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 5404 - Corporate Intellectual Property


    This course is designed to teach students the concepts and components of intellectual property and the necessity of protection in business. We will immediately begin to garner an understanding of how modern business and law are influenced and impacted by the ever present development and protection of technology in the form of intellectual property around us. The course will increase students’ understanding of critical concepts and prepare them to recognize and protect patent, copyright, trade secret, trademark, service mark and other valuable developments in worldwide business. This course is designed to assist in managing the value of intellectual property in our daily decision making.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 5505 - Introduction to Greening the Organization


    This course introduces students to the business case for, and the intellectual heritage of, what we call “Sustainability”. Students will learn about the relationship between Sustainability and: economic and social drivers, personal ethics, service industries, product design, manufacturing, office operations, information technology, purchasing and suppliers - and many other business functions. Students will gain a sound understanding of the many ways that businesses can measure, account for, and report organizational sustainability, and will develop their own take on what “sustainability” really means.

     

    Anticipated Terms Offered: Varies

  
  • MGMT 5510 - Community Development, Social Change & Sustainability Consulting Projects


    For Dual Degree students, the course is designed to enable students to employ theory, lessons and skills taught by two departments (GSOM and IDCE) in a final project plan.  The nexus of IDCE and GSOM will be merged with both theory and practice, marrying management with environmental science, social change or community development.  MBA and IDCE graduate students will have the opportunity to apply knowledge and skills gained in their graduate studies to address real-world challenges and opportunities.
     
    Students will choose from a consultancy assignment for a specific client, or work on another type of project; e.g., a community development, social change, sustainability or preparation of a ‘business plan’ for an entrepreneurial effort the student intends to undertake alone or in conjunction with others. 
     
    Approval of the project is required at least 120 days prior to the start of the course by the instructor as well as by the students’ advisor(s), as appropriate. Refer to the syllabus for an overview of the timeline for course preparation, the course structure and follow-on activity, as appropriate.  The project should align with the student’s area(s) of interest and be supportive of his/her career aspirations. Given the uniqueness of each student’s competencies, interests and goals, teams are typically not appropriate for a project; i.e., projects are managed by individual students.  However, on an exception basis, student teams may take responsibility for a project given mutual interests in the client, topic, etc.
     
    Counts as Experiential Learning Requirement II for the MBA program or as an elective. 
     
    Permission from the instructor is required prior to registering for the course.

     

    Prerequisites: ACCT 4100  or ACCT 4101 , OM 4600 , MGMT 4050  

    Anticipated Terms Offered: Varies

  
  • MGMT 5543 - Project Management


    For some time, management experts such as Tom Peters in The Wow Project have been predicting that ‘white collar’ work will become more and more project-based. This trend is clear in many professions and industries including accounting, architecture, construction, consulting, implementation of mergers and acquisitions, law, new product introduction, etc. Individuals and managers in ‘operational’ positions are being challenged to do more; i.e., take on and manage a project to drive innovation in the organization.


    The course will cover tools and techniques necessary for successful management and completion of projects. Students will learn about project management concepts, challenges, needs identification, proposed solutions, risk assessment/management, project planning, scheduling, project control techniques, project team management, communication, change management responsibilities, documentation and web-based project management software. In addition, project management as a possible career path will be discussed.

    Anticipated Terms Offered: Varies

  
  • MGMT 5611 - Leading Change


    Students taking this course will learn strategies, models and practical techniques necessary to lead an organization through periods of change. The course is designed to balance an examination of the leading theories of change management and leadership with practical application applying the concepts to develop executable change plans.  The format blends lectures, interactive exercises, case studies and project work to accomplish these learning goals.  The final project for the course is the development of a complete Organizational Change Management Plan.

    Prior business experience is helpful but not required.

    Anticipated Terms Offered: Varies

  
  • MGMT 5615 - Corporate Social Responsibility


    The course explores different facets of Corporate Social Responsibility (CSR) and various perspectives in an objective manner enabling students to gain a broader and deeper understanding of the topic.  The approach taken is to build a foundation of knowledge of CSR, then discuss how CSR is applied in different arenas of the business, the workplace, the marketplace, the community and the ecological environment. Based on this, we examine the essential components of CSR management in terms of specific responsibilities, best practices and apply them in a real-world experience by helping a client. Social Responsibility topics include: Community Involvement & Development; Environment; Human Rights; Fair Operating Practices; Labor Practices; and Consumer Issues.

    Student teams are responsible for identifying and working with a client to develop and deliver a customized, actionable CSR Plan. Client organizations are to have at least 50 employees and may be a small business, non-profit or governmental agency.  Approval of the project, by the instructor, is required at least 60 days prior to the start of the course. Refer to the syllabus for an overview of the timeline for course preparation, the course structure and follow-on activity, as appropriate.  The project should align with the student’s area(s) of interest and be supportive of his/her career aspirations.
     

    Counts as Experiential Learning Requirement II for the MBA program or as an elective. Permission from the instructor is required prior to registering for the course.


     

    Anticipated Terms Offered: Varies

  
  • MGMT 5616 - Sustainability Strategy


    This course provides an introduction to sustainability strategy for organizations including corporations, non-profits and governmental agencies. Since the Paris Climate Accord of 2016, thousands of U.S. CEOs, mayors, governors, and university presidents have signed onto the “We Are Still In” pledge committing to take leadership on climate. In the last decade, the U.S. solar industry has seen over a 50% annual growth rate. Global Fortune 500 companies have set carbon-neutral goals. Sustainability is a constantly evolving and increasingly important aspect of business in the U.S. and globally. This course will explore topics such as current best practices for sustainability management, sustainability challenges facing organizations today, principles and tools that organizations use to measure and report on sustainability, marketing and reputation implications, and engaging stakeholders. The course combines lectures, case studies, and hands-on, real-world activities to allow students to investigate the intersection of business and non-profit with environment and practice building the business case for sustainability.

    Anticipated Terms Offered: Varies

  
  • MGMT 5783 - Global Business Seminar


    This intensive course combines readings and discussion at Clark University with a week of traveling in a foreign country with visits to foreign (in most cases U.S.) and national firms. Current global business events are examined in light of management theories as well as the country’s economic and political policies and its social, cultural, and historical context. Seven class sessions are held on campus, followed by a week of visits to companies in the country visited. Refer to GSOM’s policies and procedures for more specific information about the course.

    Counts as Experiential Learning Requirement II for the MBA program or as an elective.

    Previously cross-listed with a CAP designation.

    Prerequisites: MGMT 4050  and STAT 4300  .

    Anticipated Terms Offered: Only offered in the Spring semester.

  
  • MGMT 5786 - Research: Answering Important Management Questions


    This course provides students with the opportunity to conduct applied research on real-world issues related to human behavior in organizations (e.g., managing change, employee motivation). Students will gain an understanding of the methods used in research on organizational behavior and human resources management. Topics covered include problem identification, research design, data collection methods (e.g., experiments, surveys, and interviews), data analysis, and reporting. Student teams will use this knowledge to complete a research project that addresses a problem identified by a client organization.

    Counts as Experiential Learning Requirement II for the MBA program or as an elective.

    Open to MBA students only.

     

    Prerequisites: MGMT 4302  or MGMT 4200  , MGMT 4050  , and STAT 4300  .

    Anticipated Terms Offered: Varies

  
  • MGMT 5792 - Management Consulting Projects


    This course is organized around projects provided by a variety of profit and nonprofit organizations in central Massachusetts and Boston. Teams of three to four second-year M.B.A. students are invited to work in these organizations as consultants in training. Working with guidance from Clark faculty members and managers from the host organizations, the student teams analyze their assigned projects and recommend courses of action. Management, in turn, critically evaluates and responds to the students’ analysis and recommendations, in much the same manner that they respond to proposals from their own staff.

    Counts as Experiential Learning Requirement II for the MBA program or as an elective.

    Previously cross-listed with a CAP designation.

    Prerequisites: ACCT 4100  or ACCT 4101 , MKT 4400 , MGMT 4800  , and OM 4600  .

    Anticipated Terms Offered: Varies

  
  • MGMT 5900 - Special Topics in Management


    Each year, the Graduate School of Management offers courses under the “special topics” category. These courses are often different each semester and can be either .5 or one unit courses. For descriptions of current special topics courses, please see the Course Descriptions page on GSOM’s website. May be repeatable for credit.

    May count as an Experiential Learning Requirement II for the MBA program, depending on the topic.

    SPRING 2018 TOPIC: Global ELab - This course is designed for students with an entrepreneurial spirit and interest in understanding and examining entrepreneurship outside of the United States. This course will prepare students to apply, compare, contrast and examine business models from a global and international perspective. This course will require students to use problem solving, creative thinking and critical inquiry to examine international entrepreneurial opportunities around topics such as markets, competition, power and political considerations, social and cultural dynamics, ethical dilemmas, resources, sustainability and feasibility.  Students will travel to another country and have direct interaction with entrepreneurs and small business owners in that country. They will experience international business operations with local entrepreneurs and small business owners. The trip is a practice-based experience where students will be asked to examine and propose solutions to the challenges and opportunities of the entrepreneurs they work with.  ADDITIONAL FEES APPLY TO THIS COURSE

     

    Prerequisites: Prerequisites vary depending on the course.

    Anticipated Terms Offered: Varies

  
  • MGMT 5910 - Directed Research


    For a directed research course, a student and professor design a self-study course based around a common research interest shared by both. A directed research must be approved by the professor and the Associate Dean of GSOM. It can be designed as either a 0.5 unit or 1 unit course. The Directed Research Course Request Form should be completed and submitted to Associate Dean Andrea Aiello (aaiello@clarku.edu). For questions or additional information, contact your academic advisor. This directed research is done in the subject area of management.

    Anticipated Terms Offered: Every Semester

  
  • MIS 4500 - Management Information Systems


    This is an introductory course intended to provide students with a comprehensive understanding in planning, developing, managing and utilizing data, information and technology resources to improve organizational performance and strategic advantages. The objectives of this course are to ensure that the student is able to identify ways to improve strategic positioning and operation effectiveness through the use of technology and associated organizational changes; understand the technological infrastructure components such as hardware, software, database and networking technologies; identify key business processes and functions supported by major IS applications, such as ERP, SCM, and CRM; and plan for and manage the development of a new information system or system improvement initiatives.

    Anticipated Terms Offered: Varies

  
  • MIS 4550 - Analytics Programming


    This course provides a general introduction to the computer programming for analytics. Python will be used as the primary language while statistical programming language like R will be briefly introduced as well. Specific topics would include programming environment, elements of a programming language, basic data types, conditionals, functions, reading and writing files. Upon the completion of this course, students are expected to have a good understanding about programming and will be able to design and develop programs for scientific computing and basic analytics. This course requires no programming background.
     

    Anticipated Terms Offered: Summer

  
  • MIS 5501 - Database Management Systems


    This course serves as an introduction and overview of database management systems from a managerial perspective. The learning objectives will be to acquire a comprehensive understanding of the basic concepts of database design, as well as develop practical skills for utilizing databases to their fullest extent. Correct database design will be emphasized both as a theoretical foundation and a practical necessity. 
     The following topics are the focus of the course:
    •    High-level, general database concepts and design 
    •    Design, create and manipulate an individual relational database
    •    Interpret and apply client database needs
    •    Discuss and apply best practices of User Interface Design to database applications
    •    Identify and discuss new developments and trends in databases

     

    Prerequisites: MIS 4500  (can be taken concurrently)

    Anticipated Terms Offered: Offered annually

  
  • MIS 5573 - Business Intelligence


    By leveraging enterprise information assets, business intelligence tools and technologies can help businesses become more efficient and effective in their operations. Business Intelligence utilizes technology, expertise, knowledge, statistics, and creative thinking to find solutions to problems. The focus of this class is to learn about enterprise approaches to business intelligence through case studies, decision support systems (DSS), development methodologies and enabling technologies. This course will provide students experience to conduct an analytic project from gathering the data to interpretation in the business intelligence technologies such as Tableau, KNIME, frontline solver, and others.

    The analytics content is divided into three parts: descriptive, predictive and prescriptive analytics. The descriptive analytics will take around four to five weeks and will be performed in Tableau. The following four to five weeks will be spent to learn predictive analytics methods using KNIME software. The remaining weeks will be utilized to learn linear programming and other prescriptive analytics methods using Excel Frontline Software. The course also involves a project in the form of a creative component. The details are given later in the syllabus.

    At the end of course, students will develop an understanding about the role of computer based information systems in direct support of managerial decision making.
     

    Prerequisites: MIS 4500  

    Corequisites: MIS 5501  

    Anticipated Terms Offered: Offered annually

  
  • MIS 5600 - Data Structures and Big Data Computing


    The astounding growth of data in all aspects of life in the form of emails, weblogs, tweets, sensors, videos and text has necessitated the use of Big Data and advanced analytics techniques to support large scale data analytics. The goal of this course is to enable students to design and build Big Data applications through highly scalable systems capable of collecting, processing, storing and analyzing large volumes of structured and unstructured data. By extending the Cross Industry Standard Process for Data Mining (CRISP-DM) to build Big Data applications using distributed and parallel computing architecture, this course brings together key Big Data tools on Hadoop platforms such as pig, hive, R-Hadoop, flume, and SQL-MR. Students will learn how to efficiently manage data with three main characteristics: volume, velocity and variety. Topics include the Hadoop platforms such as Cloudera Hadoop, Teradata Aster and IBM Infosphere Streams, and analytics techniques such as social media analytics, link analysis, and stream analytics. 

    Prerequisites: MIS 4550    and MIS 5501  

    Anticipated Terms Offered: Offered annually

  
  • MIS 5650 - Applied Business Analytics


    The goal of this course is to cultivate students’ capability to apply data analytics and decision support modeling to industry decision problems characterized by complex market and regulatory environments and competing demands for resources. Students will learn a framework for quantitative decision making and effective resource allocation under uncertainty that is applied today in many business analytics and decision making contexts. The course will focus on (1) identification and collection of relevant data for analysis; (2) identification and application of the appropriate models and techniques (e.g., capital budgeting, cost benefit analysis, optimization, and Monte-Carlo simulation); and (3) structuring the decision problem in terms of strategic alignment, feasibility, cost effectiveness, and risk. By the end of the semester, students will understand how to assess the business context and apply business analytics skills to the managerial decision problem; structure and implement a complex decision analysis; select appropriate data and analytical methods and build spreadsheet models; apply project management principles and tools to the completion of complex analysis; and present and defend an analysis and recommended investment program.
     

    Counts as Experiential Learning Requirement for the MSBA program.

     

    Prerequisites: MIS 4500  

    Anticipated Terms Offered: Annually

  
  • MIS 5900 - Special Topics in Management Information Systems


    Each year, the Graduate School of Management offers courses under the “special topics” category. These courses are often different each semester and can be either .5 or one unit courses. For descriptions of current special topics courses, please see the Course Descriptions page on GSOM’s website.

    May be repeted for credit.

     

    Prerequisites:

      

    Anticipated Terms Offered: Varies

  
  • MIS 5910 - Directed Research


     

    For a directed research course, a student and professor design a self-study course based around a common research interest shared by both. A directed research must be approved by the professor and the Associate Dean of GSOM. It can be designed as either a 0.5 unit or 1 unit course. The Directed Research Course Request Form should be completed and submitted to Associate Dean Andrea Aiello (aaiello@clarku.edu). For questions or additional information, contact your academic advisor. This directed research is done in the subject area of management information systems.


    Anticipated Terms Offered: Every Semester

  
  • MIS 5920 - MSBA Internship


    This course involves working in an organization in the field of business analytics for a period not less than a semester. The course involves a significant academic component consisting of a research project or a term paper and/or other academic work. The internship needs to be sponsored and supervised by a faculty member and approved by the MSBA director. May be repeatable for credit (2 times).  

    Open to MSBA students only; by permission only.

    Anticipated Terms Offered: Annually

  
  • MKT 4400 - Marketing Management


    This course provides the fundamental marketing principles and practices underlying a successful business enterprise. Students will learn the tools, concepts, analytical frameworks and skills for making marketing decisions and designing marketing programs. The course covers the processes and activities involved in effective marketing, as well as the strategic implications of being market driven. A fundamental goal of the course is to improve students’ critical-thinking and decision-making skills by requiring students to make and defend marketing decisions in the context of realistic, case-oriented and simulation-based problem situations. Topics include: segmentation, targeting, positioning, competitive strategy, strategic planning, forecasting, product development, pricing, promotion and distribution.

     

    Prerequisites: ECON 4004 , STAT 4300  

    Corequisites:   STAT 4300  

    Anticipated Terms Offered: Fall and Spring semesters

  
  • MKT 5401 - Marketing Research


    This course examines the basic concepts and techniques used in marketing research as a problem-solving aid in decision making in marketing. Problem definition, research design, types of information and measurement scales, and evaluation and utilization of secondary data with emphasis on electronic access are discussed. Students are trained in the basic methods of primary data collection, including structured and unstructured interviews, focus groups and surveys. Practical and intensive applications on sample size, questionnaire design, data analyses and interpretation are emphasized, as well as discussion of advanced multivariate techniques for inputting and analyzing data using the SPSS statistical package.

    Prerequisites: MKT 4400   OR STAT4600

    Anticipated Terms Offered: Varies

  
  • MKT 5407 - Services Marketing


    Services now comprise a significant and increasing percentage of the US and global revenues for companies. This makes it critical to understand the unique differences in approaching market planning and marketing programs with services. This course is focused on exploring those differences, using current actual service brands and competitive situations. Students will have an opportunity to work in groups within each class to create service concepts, value propositions, marketing strategies and media promotion campaigns.

    Prerequisites: MKT 4400  or waiver.

    Anticipated Terms Offered: Varies

  
  • MKT 5486 - Branding Strategies


    This course is a graduate level marketing course covering the principles and practices of effective brand management. The  migration of products and services across global and cultural boundaries has emphasized the importance of developing strong lasting brands. This course is focused on applied strategies and tactics used by marketers to build effective brands in all markets. Students will learn the key elements of branding and the global market forces that impact brand success. Together as groups, and as individuals, students will evaluate realistic branding situations and develop strategies to maximize brand success. The impact of social media on branding, as well as global challenges will also be covered.

    Prerequisites: MKT 4400  or waiver.

    Anticipated Terms Offered: Varies

  
  • MKT 5487 - Sustainability Marketing


    The business landscape of the 21st century is evolving to encompass a rapidly expanding segment of consumers concerned with their impact on the global quality of life. This awakening breed of new consumers has created the need for a new marketing paradigm; under the current title of “Sustainable Marketing”.

    This new cutting edge course will define the role of Sustainable Marketing and its key objectives. It will also examine segmentation strategies and marketing activities to produce opportunities for Green products, services and socially positive brands. Major topic areas covered within this 14 week course include:
    •    Sustainable Marketing segmentation
    •    Sustainability driven consumptions trends
    •    Eco-Innovation strategies for products and services
    •    The Sustainable marketing mix
    •    Competing for emerging green markets
    •    Sustainable consumer behavior
    •    Socially positive branding

    These topics, along with current global trends in Sustainable Marketing will be incorporated into a learning environment that involves in class discussions and lectures using new textbook concepts and current market trends and in class strategic teams of students creating marketing solutions for actual global sustainable market areas.
     

    Prerequisites:

      

    Anticipated Terms Offered: Varies

  
  • MKT 5488 - Digital and Social Media Marketing


    The development of the internet and related technology has changed how individuals and organizations design, acquire and market goods and services. This course will cover such topics as search engine marketing, search engine optimization, internet advertising and promotion, social media marketing, mobile marketing and location-based services, and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own (on-line) retail stores. Industry guest speakers will also be scheduled.

     

    Prerequisites: MKT 4400  or waiver.

    Anticipated Terms Offered: Periodically

  
  • MKT 5490 - Marketing Consulting Project


    This course aims to provide students an opportunity to solve real-world business problems with marketing knowledge. The course will focus on qualitative and quantitative aspects of marketing consulting as it relates to business problems such as consumer behavior, branding, positioning and internet marketing. The class will provide real-world marketing consulting skills and experience in which students will be working on a consulting project for a company. Students play the role of a consultant and generate marketing insights to support the company’s marketing efforts. At the end of the semester, students present the project to the client. The goal of the course is to assist students in developing a problem-solving mindset that creatively gathers and utilizes business intelligence to solve marketing problems.

    Counts as Experiential Learning Requirement II for the MBA program.

    Please note: Course previously listed as MKT 5900 Special Topics: Marketing Consulting Project. Students who took the course under that designation should not register for this, as it is the same course.

    Prerequisites: MKT 4400 , STAT 4300, and MGMT 4050.

    Anticipated Terms Offered: Varies

  
  • MKT 5495 - Digital Marketing Analytics


    This course will cover the what, why, and how of major digital marketing approaches, including search engine optimization, search and display ads, mobile marketing, social media, and online listening/monitoring. The course will also cover the key performance indicators and basic techniques to evaluate the effectiveness of online marketing campaigns, including Google Analytics, regression analysis, logistic regression, and online experiments. This course provides a quantitative and qualitative approach to understanding and harnessing tools in digital marketing analytics to meet business objectives. The course is designed to get students to think like a digital marketing professional, and to give students experience with industry-relevant hands-on assignments and exercises.

     

    Prerequisites: MKT 4400  or STAT 4450  

    Anticipated Terms Offered: Annually

  
  • MKT 5507 - Social Media/E-Commerce


    This course teaches the fundamental concepts and elements of using the internet and social media to build brands, serve customers and enable e-Commerce for product and service based markets. The most current aspects of using the internet as both a method of business communication and a source of product/service commerce will be reviewed in the context of business marketing strategy and application. The role of Social Media as a powerful tool to build brand awareness and loyalty will also be reviewed.

    Open to PCG students only.

    Anticipated Terms Offered: Varies

  
  • MKT 5900 - Special Topics in Marketing


    Each year, the Graduate School of Management offers courses under the “special topics” category. These courses are often different each semester and can be either .5 or one unit courses. For descriptions of current special topics courses, please see the Course Descriptions page on GSOM’s website: http://www.clarku.edu/gsom/currentstudents/courses/index.cfm.

    May be repeated for credit.

    Prerequisites: Prerequisites depend on the course being offered, though most MKT courses will require a minimum of MKT 4400  or the waiver.

    Anticipated Terms Offered: Varies

  
  • MKT 5910 - Directed Research


    For a directed research course, a student and professor design a self-study course based around a common research interest shared by both. A directed research must be approved by the professor and the Associate Dean of GSOM. It can be designed as either a 0.5 unit or 1 unit course. The Directed Research Course Request Form should be completed and submitted to Associate Dean Andrea Aiello (aaiello@clarku.edu). For questions or additional information, contact your academic advisor. This directed research is done in the subject area of marketing.


    Anticipated Terms Offered: Every Semester

  
  • MPA 3002 - Foundations of Analytics


    This course is designed to review or introduce the basic concepts of statistics and probability.  Students will learn how to collect data, calculate statistics to describe the data, and interpret the data to draw conclusions.  In the course the students will learn descriptive statistics, characteristics of discrete and continuous probability distributions, sampling distributions, confidence intervals and hypothesis testing.  The course will also cover linear regression and correlation.  Students will perform tasks in both MS Excel and SPSS. 

    Anticipated Terms Offered: Varied

  
  • MPA 3003 - Introduction to Investment


    This course provides an introduction to investment theory and security valuation. In addition, students will gain a strong understanding of financial markets and the major categories of financial assets/ investments. The topics covered in the course include: risk and return, portfolio theory, asset pricing models, behavioral finance, limits to arbitrage, valuation of equities and bonds, option pricing models, and forward and futures markets. The lectures and examinations will focus both on quantitative and conceptual foundations.

    Anticipated Terms Offered: Varied

  
  • MPA 3004 - Foundations of Financial Accounting


    This course presents a comprehensive introduction to financial accounting concepts, generally accepted accounting principles, and the accounting framework. The course begins with an orientation to the basic financial statements and the accounting information system that records activities and transactions that are reflected in the statements. This course is intended for those who want to pursue more advanced accounting courses and/or a career in accounting and therefore it takes a preparer perspective. An emphasis is placed on proper recording, and financial statement creation and analysis. The major categories of the income statement and balance sheet are covered as is the Statement of Cash Flows.

    Anticipated Terms Offered: Varied

  
  • MPA 3020 - Fundraising and Grant Writing


    Explores the challenges faced by every nonprofit to be more entrepreneurial and competitive and to raise funds for its programs and operations.  This course examines a wide variety of fund raising approaches; sources for federal, state, and local grants; the process of grant writing and interaction with the grant-giving agency; and local, regional, and on-line resources available to find grant funding. 

    Anticipated Terms Offered: varies

  
  • MPA 3030 - United States Health Care Policy


    The accessibility, cost and delivery of healthcare is a daily challenge, and a broad topic for discussion in America. The issues are debated on the campaign trail, in Congress and in corporate board rooms. The main challenge in front of our nation is to deliver effective healthcare services at an affordable cost while maintaining the quality of care. In this course the student will develop an understanding of the many different insurers and government agencies that are responsible for providing access to and actual delivery of healthcare services. The course will focus on current critical issues in healthcare: the Medication Modernization Act (Medicare Part D), Medicaid, Universal Healthcare, the high cost of drugs, the Massachusetts Healthcare Connector, the growing number of uninsured in America, and healthcare reform. Additionally, the course will explore the significant impact of the baby boomer generation on the healthcare industry, increased life expectancies, and future technology initiatives (e-prescribing and electronic medical records).

    Anticipated Terms Offered: varies

 

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