2018-2019 Academic Catalog [ARCHIVED CATALOG]
Courses
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MSPC 3030 - Freelance Writing and Strategy
The course defines what being a freelance professional means and how digital and social media have made access to freelance work possible. In this course students learn how to promote their business and become a specialist in a chosen field, or work as a consultant to businesses and organizations in need of promotional and marketing materials. Students will learn how to research and write compelling articles for both print and online formats.
Anticipated Terms Offered: Varies
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MSPC 3050 - Social Media and Marketing Communication
Social media have rapidly altered how organizations extend their brands, influence public opinion, and engage consumers and citizens through online tools. Moving beyond traditional mainstream media, social media have directly impacted how institutions market themselves and distribute news and information through new cost-effective tools such as blogging and podcasting. This course will explore how social media are effective and influential forces that can help individuals, politicians, businesses, and non-profit organizations with their marketing and media relations needs.
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MSPC 3070 - Organizational Communication
Analyzes communication theory in terms of its affects on behavior of the members of an organization. Internal and external communication is an essential aspect of organizational functioning, and the majority of managerial problems are rooted in communication. This course examines the major theoretical and practical aspects of communication in organizations as they apply to business and governmental contexts.
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MSPC 3090 - Public Relations
Analyzes basic principles of public relations through readings, lectures, case studies, class discussion and campaign design. History and definition of public relations provide the foundation for considering audiences, stakeholders, contingency planning, media relations and ethics.
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MSPC 3100 - Marketing Communication
Develops a solid understanding of the conceptual basis and theoretical structure of the principles of marketing and promotes best practice marketing and business solutions. Students act in a consulting capacity and develop a high-level strategic and tactical marketing plan for a client company that will use it to launch a new product/new venture, reposition the organization, or address a chronic problem. Focal points of the course include branding, concurrent marketing, international marketing, Internet marketing, and buying behavior.
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MSPC 3130 - Principles of Marketing
Provides practical and theoretical instruction to public sector professional administrators who are involved in the marketing efforts of their organizations. The central focus is on developing marketing plans. Topics include: strategic and tactical market planning; market segmentation; target marketing and positioning; social, legal, and competitive issues; managing products and services; developing new products and services; creative techniques; managing costs and pricing; and distribution and delivery of products and services.
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MSPC 3250 - Communication Theory
Examines origins, nature, and consequences of communication. Students review the role of theory and its applicability in understanding communication and interaction in life, work, and cultural contexts. Students are introduced to major theories of communication which includes semiotics, cybernetic, socio-psychological, socio-cultural, critical, and rhetorical traditions.
Anticipated Terms Offered: varied
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MSPC 3280 - Global Talent Development
The world is changing before our very eyes. The dynamics in the global market place are changing. Twenty years ago organizations had training functions; ten years ago it was called learning and development, now it’s Talent Development. As Talent is essential for success of the organization, more and more companies are paying attention to their talent’s development and engagement. In this class, you will learn how to deliver successful presentation, training, e-learning as well as how to design, deliver and evaluate professional, management and leadership training in global settings. This class will be offered in a workshop style, with discussions, presentations and learning projects.
Anticipated Terms Offered: varies
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MSPC 3300 - Professional Communication Seminar
This seminar provides an overview of the significance of communication styles and approaches in contemporary workplace environments. Students will engage in self-assessment of communication competence and learn strategies for enhancing written and oral communication abilities. In addition, students will develop listening and speaking skills, understand and apply theories of persuasion, plan and implement professional oral and visual presentations, learn how to contribute as an effective member of a workplace team, and explore and prepare for professional careers.
Anticipated Terms Offered: varied
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MSPC 3320 - Ethics and Professional Life
Examines moral issues and dilemmas typically found in the law, advertising, education, business and journalism professions. Issues covered include privacy and confidentiality, truthfulness and deception, individual responsibility, social justice, personal character and professional regulation and, more generally, the dilemmas created by conflicts between professional and role-based morality and personal or ordinary morality.
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MSPC 3440 - Special Topics: Communication
This course addresses current or timely topics (in Communication) that are in a pilot phase or are known to be one time offerings. Special Topics can vary from semester to semester.
Spring 2019 Topic: Delivering Your Message
Communications: Delivering Your Message - Conception, to words and images, to action through writing and presentation, to moving your audience, led by multiple award-winning writer, editor and news media executive.
Outline: Practicum featuring discussion on what goes into and how to communicate well through your writing and presentations, including weekly prose writing exercises on your chosen areas of concentration. It includes individualized critique and editing of your work on how to get your message across, and (for those brave enough to volunteer) presentation for class discussion.
Applications include: Personal communications and strategies, including email and letters and tweets. Professional writing and presentations, including journalism, advocacy, storytelling and marketing. Business plans, proposals and presentations, and grant writing. Also, literary writing. Pick one or more areas in which you want to grow, and we’ll go there.
Steps you’ll take to becoming a good writer: Starting from observation and conception, including critical thinking skills, audience awareness, and how to get it all from your brain to your chosen medium. How to edit yourself (and others). And how to do it so you get noticed.
Fall 2018 Topic: Crisis Communication
This course prepares students with the skills necessary to develop a comprehensive response plan applicable to a range of public and private institutions. By exploring theory, case studies, and best practices students will learn how to effectively respond to crises such as natural disasters, layoffs, violence, litigation, hacking, strikes, and other threats.
May be repeated for credit.
Anticipated Terms Offered: varies
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MSPC 3450 - Global Marketing and Advertising
Explores the challenges and opportunities facing businesses in the new global economy. Areas of focus include cultural, political, economic and social system similarities and differences across the globe; the financial environment of international marketing; exporting and entry strategies.
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MSPC 3500 - Interpersonal Communication
In this course students explore interpersonal communication theory. The course will equip students with the tools to understand and think about the communication process, methods to research interpersonal communication, and the skills to call upon in interaction. Students work through a range of methodological, descriptive and interpretive critical readings to reach these goals. Throughout this course students will explore such topics as the development of the self-concept, perception, language, nonverbal communication, and conflict management.
Anticipated Terms Offered: varied
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MSPC 3510 - Health Communication
See
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MSPC 3510 - Health Communication
This course examines the link between communication and issues of health and medicine. The material addresses the way patients and caregivers interact in the examination and hospital room, the way health care is provided, and the way people feel about the providers. The course studies media campaigns that seek to educate people about health. At every level, the importance of health communication is extraordinary. Communication skills are important for professional caregivers, but that is not all. The students will explore the work of Health Communication Specialists (a) in hospital education departments, teaching medical professionals to communicate more effectively; (b) in public relations, marketing, and human resource departments; (c) in patient satisfaction and patient advocacy programs; (d) in health care administration; (e) in media organizations covering health issues; (f) in nonprofit organizations; and (g) in organizations that educate the public and support public policy and research.
Anticipated Terms Offered: varied
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MSPC 3620 - Cultural Diversity And Intercultural Communication
Creates an awareness of our unconscious prejudices, our verbal and nonverbal presentations and how this may influence our interactions with people from other cultures. By focusing on the history and contributions of various ethnic groups in the United States, students gain a heightened appreciation of difference and an understanding of culturally-specific needs.
Anticipated Terms Offered: varied
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MSPC 3670 - Approaches to Cross Cultural Conflict Management
Explores the impact of intercultural differences on both the origin of conflicts and the characteristics of the conflict resolution process. Theory and research will explore the difference between interest-based and identity-based conflicts. Cases will be used to practice new competencies.
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MSPC 3690 - Organizational Conflict
Studies the theories and approaches geared to resolving problems in the workplace from interpersonal, small-group to interdepartmental conflict situations. Students examine the source of conflict in the workplace and the design of conflict management programs to help employees at all levels learn how to handle conflict constructively.
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MSPC 3750 - Advertising Theory and Practice
Applies advertising communication theory to campaign design and development. Students, in small entrepreneurial design teams, research and develop a complete advertising campaign with associated advertising genres, including objectives, design decisions, media strategies and campaign evaluation.
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MSPC 3760 - Contemporary Issues in Communication
Examine the new trends in the field of communication and their consequences and impact on society. This course will explore trends in mass communication, organizational communication, and new findings in interpersonal communication that are influencing the way people think, live and work.
Anticipated Terms Offered: Varies
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MSPC 3770 - Political Communication
This course offers an introduction to political communication, a preeminently practical activity whose role in informing, influencing and legitimizing decisions is crucial to both domestic and international politics. The course looks at fundamental themes of political communication, such as agenda setting, framing, and branding. The course also looks at relevant media formats - infotainment for example - or trends - the emotive news - or technology - the new media. This course is based on the idea that to achieve effective political communication it is necessary to know how media work in general and in the context of politics, and how citizens, journalists and politicians make sense of and use political messages.
Anticipated Terms Offered: varied
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MSPC 3780 - Theory and Practice of Persuasion
This course is designed to provide an understanding of persuasion theory and practice from both the perspective of the consumer and producer of persuasion. A comprehensive view of persuasion is presented and students learn by analyzing how persuasion operates at both an interpersonal and social level. That is, by understanding how persuasion operates interpersonally, students will recognize the component and processes of persuasion, which operate in public discourse and mass mediated messages. This course will focus on the process of persuasion in many different areas including advertising, interpersonal interactions, news media, rhetoric, and social movements.
Anticipated Terms Offered: Varies
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MSPC 3800 - Global Communication Strategy
In this course, students gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.
Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.
Anticipated Terms Offered: Varies
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MSPC 3860 - Gender Communication
Examines the symbolic, social, cultural, political, and personal ways in which gender impacts our daily communication activities in American culture. As “men” and “women,” “boys” and “girls,” we learn an intricate system of communication that shapes the ways we understand and are understood by others. This course takes a practical look at how people speak, write, and interact non-verbally through the use of gender-specific codes and suggests alternatives to “gendered” communication rituals that hinder us.
Anticipated Terms Offered: various
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MSPC 3940 - Internship
Students secure placement in internships that complement their academic pursuits. Internships may be without pay or may pay a salary or stipend. Tasks assigned during an internship are expected to involve a balance of needed clerical work and challenging responsibilities allowing professional growth, with a time commitment of 20 hours per week. Interns report to a designated on-site supervisor who provides guidance and feedback on performance. Both the intern and the on-site supervisor interface with the academic coordinator to assure smooth progress during the semester. Periodic on-campus seminars with the academic supervisor provide an arena for feedback on issues common to all the interns; the academic coordinator also provides a wider perspective on concerns at individual internship sites. The internship is strongly encouraged for all students with fewer than three years full-time professional work experience.
Anticipated Terms Offered: varied
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MSPC 3999 - Capstone Practicum
Integrates the course work of the MSPC program into a comprehensive application. While in teams under the supervision of a faculty instructor, students address an actual challenge faced by an organization of a department within an organization. Students study the issues, review industry trends, research the depth of the issue, and make a series of recommendations to key members of an organization. The practicum culminates in a formal written and oral presentation of the team’s work, which is evaluated by faculty and organization professionals.
Anticipated Terms Offered: varied
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