2010-2011 Academic Catalog

Nov 21, 2024

2010-2011 Academic Catalog [ARCHIVED CATALOG]

MGMT 230 - Marketing Management

Surveys the role of marketing in business and society. Topics include the marketing environment, marketing research and information systems, consumer behavior, the organizational consumer, products, pricing, distribution, promotion, international service and nonprofit marketing.

Prerequisites: MGMT 100; juniors and seniors only.

Instructor: Staff

When Offered: Offered every semester

Faculty: TBA