2010-2011 Academic Catalog 
    
    Dec 30, 2024  
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2010-2011 Academic Catalog [ARCHIVED CATALOG]

MGMT 231 - Marketing Research

Marketing research focuses on consumer behavior and retail advertising. Topics include primary and secondary data collection, questionnaires for attitude and awareness surveys, mail and phone surveys, personal interviews, focus groups and data-analysis techniques.

Prerequisites: MGMT 230 ; juniors and seniors only.

Instructor: Staff

When Offered: Offered periodically

Faculty: TBA
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