2010-2011 Academic Catalog 
    
    Dec 21, 2024  
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2010-2011 Academic Catalog [ARCHIVED CATALOG]

MGMT 234 - Consumer Behavior

Examines how people search for, purchase, use, evaluate and dispose of the products, services and ideas they expect to satisfy their needs. Emphasizes the issues of market segmentation and the diffusion of innovations. Ethical, legal and public-policy issues are also discussed.

Prerequisites: MGMT 230 ; juniors and seniors only.

Instructor: Staff

When Offered: Offered periodically

Faculty: TBA
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