2010-2011 Academic Catalog 
    
    Aug 31, 2025  
HELP
2010-2011 Academic Catalog [ARCHIVED CATALOG]

MGMT 234 - Consumer Behavior

Examines how people search for, purchase, use, evaluate and dispose of the products, services and ideas they expect to satisfy their needs. Emphasizes the issues of market segmentation and the diffusion of innovations. Ethical, legal and public-policy issues are also discussed.

Prerequisites: MGMT 230 ; juniors and seniors only.

Instructor: Staff

When Offered: Offered periodically

Faculty: TBA
Catalog Navigation
  Catalog Home
  History of Clark
  Accreditation
  Academic Program
  Departments, Offices and Special Programs
  Tuition and Financial Aid
  Admissions Requirements
  Undergraduate Academic Policies
  Graduate Academic Policies
  Facilities
  Student Resources
  Programs of Study
  Courses
  Faculty
  The Corporation
  Academic Calendar