2010-2011 Academic Catalog 
    
    Dec 21, 2024  
HELP
2010-2011 Academic Catalog [ARCHIVED CATALOG]

MGMT 235 - Advertising and Promotion

This course focuses upon the concepts and strategies associated with developing an effective integrated marketing communications program. After beginning with a review of the communication process, persuasion theory, and attitude change, the course addresses such topics as creative strategy, budgeting, media planning, and promotional mix decisions including the use of interactive media, e-marketing, and “guerilla” tactics. Students gain hands-on experience through the development of a regional advertising and promotional campaign.

Prerequisites: Juniors or seniors only

Faculty: TBA
Catalog Navigation
  Catalog Home
  History of Clark
  Accreditation
  Academic Program
  Departments, Offices and Special Programs
  Tuition and Financial Aid
  Admissions Requirements
  Undergraduate Academic Policies
  Graduate Academic Policies
  Facilities
  Student Resources
  Programs of Study
  Courses
  Faculty
  The Corporation
  Academic Calendar