2010-2011 Academic Catalog 
    
    May 14, 2024  
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2010-2011 Academic Catalog [ARCHIVED CATALOG]

MKT 5405 - Business-to-Business Marketing

Organizations that market to other organizations encounter different problems than those that market to consumers. Business-to-business marketing is the marketing of goods and services to commercial enterprises, governments and nonprofit institutions. Emphasis is on the buyer behavior and the more complex decision-making processes of organizations. Topics covered include industrial market segmentation, product development, pricing, personal selling, promotion and distribution. Additional topics are direct marketing, research and development, purchasing and corporate planning. 14 weeks Faculty - TBA.

Prerequisites: MKT 4400  or MKT 4402 .

When Offered: Offered periodically.
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