2010-2011 Academic Catalog 
    
    May 14, 2024  
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2010-2011 Academic Catalog [ARCHIVED CATALOG]

MKT 5900 - Global Marketing

Explores the challenges and opportunities facing businesses in the new global economy. Areas of focus include cultural, political, economic and social system similarities and differences across the globe; the financial environment of international marketing; exporting and entry strategies.

Prerequisites: MKT 4400  or MKT 4402 .

When Offered: Offered periodically - 14 week course

Faculty: TBA
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