2014-2015 Academic Catalog 
    
    Sep 27, 2024  
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2014-2015 Academic Catalog [ARCHIVED CATALOG]

MKT 5402 - Consumer and Individual Buyer Behavior

Understanding consumer behavior is essential to defining and maintaining a market. This course examines the purchasing behavior of individuals and groups. Topics include: complex decision-making models, buying habits, attitude theory and the buying behavior of organizations.

Open to MBA students only.

Prerequisites: MKT 4400  or MKT 4402 .

Anticipated Terms Offered: Varies
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