2014-2015 Academic Catalog

Nov 15, 2024

2014-2015 Academic Catalog [ARCHIVED CATALOG]

MKT 5407 - Services Marketing

Services now comprise a significant and increasing percentage of the US and global revenues for companies. This makes it critical to understand the unique differences in approaching market planning and marketing programs with services. This course is focused on exploring those differences, using current actual service brands and competitive situations. Students will have an opportunity to work in groups within each class to create service concepts, value propositions, marketing strategies and media promotion campaigns.

Open to MBA and MSF students only.

Prerequisites: MKT 4400 or MKT 4402

Anticipated Terms Offered: Varies