2014-2015 Academic Catalog 
    
    Sep 27, 2024  
HELP
2014-2015 Academic Catalog [ARCHIVED CATALOG]

MKT 5486 - Branding Strategies

This course is a graduate level marketing course covering the principles and practices of effective brand management. The  migration of products and services across global and cultural boundaries has emphasized the importance of developing strong lasting brands. This course is focused on applied strategies and tactics used by marketers to build effective brands in all markets. Students will learn the key elements of branding and the global market forces that impact brand success. Together as groups, and as individuals, students will evaluate realistic branding situations and develop strategies to maximize brand success. The impact of social media on branding, as well as global challenges will also be covered.

Open to MBA and MSF students only.

Prerequisites: MKT 4400  or MKT 4402 

Anticipated Terms Offered: Varies
Catalog Navigation
  Catalog Home
  History of Clark
  Accreditation
  Tuition and Financial Aid
  Admissions Requirements
  Departments and Offices
  Undergraduate Academics and Special Programs
  Programs of Study
  Courses
  Student Resources
  Undergraduate Academic Policies
  Graduate Academic Policies & Information
  Facilities
  The Corporation
  Academic Calendar