2014-2015 Academic Catalog 
    
    Nov 15, 2024  
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2014-2015 Academic Catalog [ARCHIVED CATALOG]

MKT 5900 - Special Topics in Marketing

Each year, the Graduate School of Management offers courses under the “special topics” category. These courses are often different each semester and can be either .5 or one unit courses. For descriptions of current special topics courses, please see the Course Descriptions page on GSOM’s website.

 

Spring 2015 topic: Internet and Social Media Marketing

The development of the internet and related technology has changed how individuals and organizations design, acquire and market goods and services. This course will cover such topics as search engine marketing, search engine optimization, internet advertising and promotion, social media marketing, mobile marketing and location-based services, and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own (on-line) retail stores. Industry guest speakers will also be scheduled. 

Open to MBA students only.

Prerequisites:

  or   

Anticipated Terms Offered: Varies
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