2014-2015 Academic Catalog 
    
    Sep 27, 2024  
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2014-2015 Academic Catalog [ARCHIVED CATALOG]

MPA 3090 - Public Relations

Analyzes basic principles of public relations through readings, lectures, case studies, class discussion, and campaign design. History and definition of public relations provide the foundation for considering audiences, stakeholders, contingency planning, media relations, and ethics.
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