2015-2016 Academic Catalog 
    
    Sep 01, 2025  
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2015-2016 Academic Catalog [ARCHIVED CATALOG]

MSPC 3250 - Communication Theory and Research

Examines origins, nature, and consequences of human communication. Students review the role of theory in comprehension of and responses to verbal, nonverbal, and other types of group communication issues and events, tracing the development of various media. The course introduces the methodology of communication research, including both qualitative and quantitative approaches, with an emphasis on action research and appreciative inquiry. Topics include the nature of scientific logic; electronic literature searches; research design; questionnaire construction; sampling; measurement techniques; data collection, analysis, interpretation, and reporting results; the use of focus groups; experiments; surveys; and content analysis.
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