MSPC 3350 - Green and Sustainable Marketing Communication

A shift in social consciousness and the status quo has emerged that requires new strategies to fulfill the needs of consumers toward sustainable solutions. Along with the rise of a socially green consciousness and value system is the rise of green and sustainable marketing and visual communication design, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this course green and sustainable marketing strategies will be explored providing the skills and knowledge to effectively speak and think green through hands-on visual communication design projects. Understanding how sustainable ideologies are in the process of transforming organizations and businesses and learning how to effectively communicate in this new paradigm is key to the success of helping the social-ecological network we all depend on and becoming intelligent consumers, citizens, workers and managers.