2017-2018 Academic Catalog 
    
    Jul 03, 2022  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

MPA 3380 - Strategic Marketing for Non-Profit Organizations


Describes marketing strategies applied to different types of providers in nonprofit organizations. The course focuses on techniques to maintain and increase market share, quantitative methodologies, such as demographic case mix, and geo-demographic analysis, as well as the application of market communication techniques and strategies.  Topics covered cover end to end strategic marketing planning include contemporary philanthropy and program evaluation.

Anticipated Terms Offered: varied