2017-2018 Academic Catalog 
    
    Feb 06, 2023  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

MKT 5488 - Internet and Social Media Marketing


The development of the internet and related technology has changed how individuals and organizations design, acquire and market goods and services. This course will cover such topics as search engine marketing, search engine optimization, internet advertising and promotion, social media marketing, mobile marketing and location-based services, and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own (on-line) retail stores. Industry guest speakers will also be scheduled.

Please note: Course previously listed as MKT 5900 Internet and Social Media Marketing. Students who took the course under that designation should not register for this, as it is the same course.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Fall and Spring