2017-2018 Academic Catalog 
    
    Jun 26, 2022  
2017-2018 Academic Catalog [ARCHIVED CATALOG]

MGMT 238 - Digital Marketing


This course will discuss the rise of social media as a critical component of the modern marketing mix. The rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services. It has also dramatically changed how brands communicate with their audiences and how audiences communicate with brands. Students will gain practical, hands-on experience by using techniques discussed in class to complete a series of exercises. Industry guest speakers will also be scheduled.

Prerequisites:  MGMT 230  

Anticipated Terms Offered: Periodically