2018-2019 Academic Catalog 
    
    Apr 18, 2024  
2018-2019 Academic Catalog [ARCHIVED CATALOG]

MSPC 3130 - Principles of Marketing


Provides practical and theoretical instruction to public sector professional administrators who are involved in the marketing efforts of their organizations. The central focus is on developing marketing plans. Topics include: strategic and tactical market planning; market segmentation; target marketing and positioning; social, legal, and competitive issues; managing products and services; developing new products and services; creative techniques; managing costs and pricing; and distribution and delivery of products and services.