2018-2019 Academic Catalog 
    
    Apr 23, 2024  
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2018-2019 Academic Catalog [ARCHIVED CATALOG]

MSPC 3750 - Advertising Theory and Practice

Applies advertising communication theory to campaign design and development. Students, in small entrepreneurial design teams, research and develop a complete advertising campaign with associated advertising genres, including objectives, design decisions, media strategies and campaign evaluation.
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