2018-2019 Academic Catalog 
    
    Mar 29, 2024  
2018-2019 Academic Catalog [ARCHIVED CATALOG]

MSPC 3800 - Global Communication Strategy


In this course, students gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global markets.

Organizations and businesses are always facing new challenges including slow domestic market growth, international competition, deregulation of formerly protected industries, short product life cycles, and emergence of global brands. This course will equip you with skills to understand and handle current and developing challenges in global marketing and how to create and implement successful strategies.

Anticipated Terms Offered: Varies