2020-2021 Academic Catalog

Nov 21, 2024

2020-2021 Academic Catalog [ARCHIVED CATALOG]

MKT 5488 - Digital and Social Media Marketing

The development of the internet and related technology has changed how individuals and organizations design, acquire and market goods and services. This course will cover such topics as search engine marketing, search engine optimization, internet advertising and promotion, social media marketing, mobile marketing and location-based services, and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own (on-line) retail stores. Industry guest speakers will also be scheduled.

Prerequisites: MKT 4400 or waiver.

Anticipated Terms Offered: Periodically