2021-2022 Academic Catalog 
    
    Mar 28, 2024  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

MKT 234 - Consumer Behavior


Consumer Behavior is a course focused on the concepts that create consumer demand for products and services and define consumers choices for particular brands. Within the course, students will discuss selected articles and videos that go beyond the textbook to demonstrate current trends in consumer buying behaviors in key market segments. Students will also work as teams during the semester on a project to identify marketing strategies to position brands for target consumer segments.

*This class was formerly MGMT234. Students who completed MGMT234 should not take this class. 

Prerequisites: MKT 230  OR MGMT230; sophomores, juniors and seniors only.

Anticipated Terms Offered: Offered periodically