2021-2022 Academic Catalog

Jan 02, 2025

2021-2022 Academic Catalog [ARCHIVED CATALOG]

MGMT 260 - Applying the Art and Science of Management (Capstone)

Strategic Management is concerned with the senior management or general management perspective of decision making in organizations. Strategy formulation and implementation at this level considers all aspects of the organization, both internal and external. These decisions occur in a complex environment of economic, social, political, and legal forces, all affecting the total enterprise. Understanding the cross- functional effects and consequences of situations, problems, or decisions and the long- and short-term implications for all areas of the organization is essential in senior level decision-making.

This course links and further develops the knowledge and skills you have gained in previous courses that focused on specific functional areas such as accounting, finance, management, and marketing. The comprehensive knowledge base is the foundation for the formulation and analysis of how an organization sets its direction, chooses its business activities, and establishes and defends its competitive position in the market. The course will introduce students to the concepts and tools used in strategy formulation, the implementation of decisions, and the development of competitive advantage in organizations.

Comprehensive Individual Assignment - Comprehensive Case Analysis Paper

The purpose of the assignment is to perform an analysis of a case study. It synthesizes ideas, theories, and concepts from this course and other courses in your management, marketing and PLS programs. The paper should be a thorough and comprehensive evaluation of the external environment, the industry environment, and the organization. It should demonstrate students’ knowledge and understanding of the analysis tools and concepts learned in the class in order to identify and organize the information and facts needed to address the issues of the case.

This course is the senior capstone course for students completing the Management and Marketing majors.

Prerequisites: Management and Marketing Majors Only; Seniors only.

Anticipated Terms Offered: Offered Annually