2021-2022 Academic Catalog 
    
    Nov 21, 2024  
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2021-2022 Academic Catalog [ARCHIVED CATALOG]

MKT 5488 - Digital and Social Media Marketing

The advancement of the internet and digital marketing technologies has changed how consumers and organizations interact with one another. This course will cover such topics as SEO, display, mobile, social media, affiliate, GEO targeting and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own businesses. Case studies and group projects are also a large aspect of this class.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Periodically
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