2021-2022 Academic Catalog 
    
    Nov 27, 2021  
2021-2022 Academic Catalog

MKT 5488 - Digital and Social Media Marketing


The advancement of the internet and digital marketing technologies has changed how consumers and organizations interact with one another. This course will cover such topics as SEO, display, mobile, social media, affiliate, GEO targeting and web analytics. Students will gain practical, hands-on experience by using techniques discussed in class to promote their own businesses. Case studies and group projects are also a large aspect of this class.

Prerequisites: MKT 4400  or waiver.

Anticipated Terms Offered: Periodically