2021-2022 Academic Catalog 
    
    Apr 25, 2024  
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2021-2022 Academic Catalog [ARCHIVED CATALOG]

MKT 238 - Digital Marketing

This course will provide a macro overview of Digital Marketing including Display, Search, Affiliate, Email, Re-Targeting, Social and Mobile. The course will also discuss how the rise of the Internet has fundamentally changed how individuals and organizations design, acquire and market goods and services within the Digital Marketing ecosystem, specifically how brands communicate with their audiences via Social Media. Students will gain practical, real world techniques and experiences discussed in class to complete a series of group exercises and presentations. Student participation is a large component of this class.  

*This class was formerly MGMT238. Students who completed MGMT238 should not take this class. 

Prerequisites:  MKT 230  OR MGMT230; sophomores, juniors and seniors only

Anticipated Terms Offered: Periodically
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