2021-2022 Academic Catalog 
    
    Dec 04, 2024  
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2021-2022 Academic Catalog [ARCHIVED CATALOG]

MSPC 3313 - Multi Channel Communications

This course focuses on the mechanics of effective persuasive writing to communicate strategically through digital channels; how to analyze the structure and content of an effective social media post; and how to motivate stakeholders to take action. The course material covers a wide variety of resources (newsletter, press release, web and social media) that allow professional communicators to reach out to different targets. 

Anticipated Terms Offered: Varied
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