2022-2023 Academic Catalog 
    
    Jun 01, 2025  
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2022-2023 Academic Catalog [ARCHIVED CATALOG]

MPA 3390 - Mulifaceted Communication in the Public Sector

This course is centered on analyzing the multifaceted communication methodologies and techniques in the public sector to advance public policies, regulations, legislation and campaign strategies. With a focus on strategic messaging through stakeholders, special interest groups, and media professionals in our technologically driven society. In addition, this course will review the manner for ethically and socially responsible communication, messaging and brand positioning, and best practices through media trends, information dissemination, advancing technologies and targeted outcomes. The textbooks used in the course will provide both classic and topical essays on government public relations and the use of social media in the public sector.  Case studies are assigned to review and apply theoretical concepts for review and discussion.

Anticipated Terms Offered: Varied
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