2022-2023 Academic Catalog 
    
    May 11, 2024  
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2022-2023 Academic Catalog [ARCHIVED CATALOG]

MSEA 3120 - Sports Sponsorship

Sponsorship has provided a growing revenue source for sport organizations over the past century.  This course provides a practical approach to identify, solicit, obtain, and implement sport sponsorship opportunities.  It highlights the importance of creating a win-win-win situation for sport organizations, sponsors, and consumers. Students learn to craft a sponsorship proposal that is mutually beneficial for all stakeholders.  

Prerequisites: MSEA 3000 - Introduction to the Sports Industry  

MSEA 3010 - The Business of Esports  

Anticipated Terms Offered: Varied
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