2022-2023 Academic Catalog 
    
    Mar 29, 2024  
2022-2023 Academic Catalog [ARCHIVED CATALOG]

MSPC 3313 - Multi Channel Communications


This course focuses on the mechanics of effective persuasive writing to communicate strategically through digital channels; how to analyze the structure and content of an effective social media post; and how to motivate stakeholders to take action. The course material covers a wide variety of resources (newsletter, press release, web and social media) that allow professional communicators to reach out to different targets. 

Anticipated Terms Offered: Varied