2022-2023 Academic Catalog

Nov 27, 2024

2022-2023 Academic Catalog [ARCHIVED CATALOG]

MSPC 3218 - Brand Journalism

The biggest trend in corporate marketing and communications is storytelling and brand journalism. Internal and external communications in the business world is much like attracting an audience on television. This is a “real-world” course offering because hundreds of companies are creating their own ‘newsrooms’ in this noisy informational environment. This course will examine storytelling in the corporate environment and provide hands on, actionable ideas in the areas of video production, social media strategy, internal and external communications strategy and data driven storytelling. Brand journalists utilize journalism and storytelling skills to tell a company’s story.

Anticipated Terms Offered: Varied